{"id":72559,"date":"2023-02-16T14:14:05","date_gmt":"2023-02-16T13:14:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72559"},"modified":"2023-02-16T14:55:26","modified_gmt":"2023-02-16T13:55:26","slug":"pitaya-moet-benelux-ambities-op-pauze-zetten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pitaya-moet-benelux-ambities-op-pauze-zetten\/","title":{"rendered":"Pitaya moet Benelux-ambities op pauze zetten"},"content":{"rendered":"\n

Streetfoodketen Pitaya<\/strong>, die hoge ambities koesterde in de Benelux, zit in financi\u00eble problemen: masterfranchisepartner Alpha Tha\u00ef Benelux vraagt de gerechtelijke herstructurering aan. De elf restaurants blijven voorlopig open.<\/p>\n\n\n\n

Stijgende kosten<\/h2>\n\n\n\n

30 restaurants in Belgi\u00eb, 35 in Nederland en 5 in Luxemburg binnen de zeven jaar: dat was de ambitie die Marco Tessaro van investeerder Alpha Seed uitsprak in een interview met RetailDetail in 2021<\/a>. Hij sloot een exclusieve masterfranchiseovereenkomst voor de Benelux met Pitaya, de Franse keten gespecialiseerd in Thaise streetfood die meer dan 150 vestigingen heeft en die sinds kort eigendom is van Groupe Bertrand.<\/p>\n\n\n\n

Elf restaurants heeft de ondernemer intussen in Belgi\u00eb, waarvan zes filialen en vijf in franchise. De realiteit heeft de dromen echter ingehaald: na de coronacrisis, die de restaurantsector zwaar trof, volgde de oorlog in Oekra\u00efne en de energiecrisis. Prijsverhogingen konden de stijgende kosten voor energie, personeel en grondstoffen niet compenseren, ook al steeg de omzet met 25% in het laatste kwartaal van 2022 en verbeterde ook de winstgevendheid met 15%.<\/p>\n\n\n\n

Alpha Tha\u00ef Benelux koopt zich nu extra tijd door de gerechtelijke herstructurering aan te vragen<\/a>, weet L\u2019Echo. De restaurants blijven open en de medewerkers behouden voorlopig hun job. 300 obligatiehouders die via een crowdlending van Beebonds 1,4 miljoen euro investeerden, voelen de gevolgen wel: Alpha Tha\u00ef Benelux kan momenteel niet voldoen aan de verplichting om de rente te betalen over de volgende tranche.<\/p>\n","protected":false},"excerpt":{"rendered":"

Streetfoodketen Pitaya, die hoge ambities koesterde in de Benelux, zit in financi\u00eble problemen: masterfranchisepartner Alpha Tha\u00ef Benelux vraagt de gerechtelijke herstructurering aan. De elf restaurants blijven voorlopig open. <\/p>\n","protected":false},"author":3,"featured_media":72561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1144],"topic":[],"region":[90],"class_list":["post-72559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pitaya","region-belgie"],"acf":[],"yoast_head":"\nPitaya moet Benelux-ambities op pauze zetten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Streetfoodketen Pitaya zit in financi\u00eble problemen: masterfranchisepartner Alpha Tha\u00ef Benelux vraagt de gerechtelijke herstructurering aan.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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