{"id":72611,"date":"2023-02-16T16:59:40","date_gmt":"2023-02-16T15:59:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=72611"},"modified":"2023-02-17T18:04:30","modified_gmt":"2023-02-17T17:04:30","slug":"instagram-stopt-nu-ook-met-liveshopping","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/instagram-stopt-nu-ook-met-liveshopping\/","title":{"rendered":"Instagram stopt nu ook met liveshopping"},"content":{"rendered":"\n

Na Facebook en TikTok trekt nu ook Instagram de stekker uit liveshopping. Vanaf 16 maart kunnen merken niet langer producten taggen in hun livestreams.<\/p>\n\n\n\n

Gemengde gevoelens<\/h2>\n\n\n\n

Shoppen in livestreams verdwijnt zo uit het aanbod, nadat liveshopping afgelopen zomer ook al werd afgeschaft<\/a> op Facebook. Moederbedrijf Meta ziet af van live winkelen in het algemeen, met als mededeling dat het zich wil \u201cconcentreren op producten en functies die de meeste waarde bieden aan onze gebruikers\u201d. De functie was met andere woorden geen succes.<\/p>\n\n\n\n

Instagram beklemtoont dat er wel andere manieren blijven om te winkelen op het socialenetwerk. \u201cJe zal nog steeds in staat zijn om je shop op Instagram te cre\u00ebren en te runnen, omdat we blijven investeren in winkelervaringen voor mensen en bedrijven in de feed, stories, reels<\/em>, advertenties en meer\u201d, zegt het platform in een blogpost.<\/p>\n\n\n\n

Over liveshopping op sociale media blijven de gevoelens erg gemengd. In China werden ze razend populair tijdens de coronapandemie, en dus sprong ook in het Westen de ene na de andere techreus op het fenomeen. Alleen blijkt de Westerse consument helemaal anders in elkaar te zitten: ook de Chinese hype-app TikTok stopte vorig jaar een Brits pilootproject<\/a> vroegtijdig. Op YouTube kunnen \u2018creators\u2019 hun producten wel nog verkopen in hun video\u2019s via Shopify. Amazon heeft inmiddels zelfs een volledig platform voor die nieuwe vorm van teleshopping.<\/p>\n","protected":false},"excerpt":{"rendered":"

Na Facebook en TikTok tekt nu ook Instagram de stekker uit liveshopping. Vanaf maart kunnen merken en creators niet langer producten taggen in hun livestreams.<\/p>\n","protected":false},"author":5,"featured_media":72619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[312],"people":[],"extra":[],"company":[232],"topic":[198],"region":[],"class_list":["post-72611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-live-shopping","company-meta","topic-e-commerce"],"acf":[],"yoast_head":"\nInstagram stopt nu ook met liveshopping - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Na Facebook en TikTok tekt nu ook Instagram de stekker uit liveshopping. 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