{"id":7288,"date":"2014-10-30T09:53:57","date_gmt":"2014-10-30T09:53:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/oxylane-alle-stilte-opnieuw-omgedoopt-tot-decathlon\/"},"modified":"2014-10-30T09:53:57","modified_gmt":"2014-10-30T09:53:57","slug":"oxylane-alle-stilte-opnieuw-omgedoopt-tot-decathlon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/oxylane-alle-stilte-opnieuw-omgedoopt-tot-decathlon\/","title":{"rendered":"Oxylane in alle stilte (opnieuw) omgedoopt tot Decathlon"},"content":{"rendered":"<h2>Back to the roots<\/h2>\n<p>Dat stelde de Franse website LSA vast ter gelegenheid van de uitreiking van de jaarlijkse innovatie-awards door de groep: die gingen de voorbije jaren als Innovation Awards Oxylane door het leven, maar bleken nu plots <a href=\"http:\/\/www.lsa-conso.fr\/et-oxylane-redevient-decathlon,190165\" target=\"_blank\" rel=\"noopener\">herdoopt tot Innovation Awards D\u00e9cathlon<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Yves Claude, algemeen directeur van de groep, heeft de naamsverandering intussen officieel bevestigd. Meer nog, wie nu oxylane.fr of oxylane.com intikt op het internet, komt automatisch op corporate.decathlon.com terecht.<\/p>\n<p>\u00a0<\/p>\n<p>Nochtans was de groep begin 2008 best wel trots op de nieuwe naam: &#8220;<em>Oxy<\/em> staat voor Oxyg\u00e8ne (zuurstof), <em>lane<\/em> staat voor de weg, de <em>X<\/em> en de <em>Y<\/em> voor respectievelijk de man en de vrouw. De naam staat zo symbool voor gezelligheid, het contact en het plezier om samen te sporten&#8221; klonk het destijds, maar nu is de uitleg &#8220;De klanten zeggen: ik ga naar Decathlon, en niet &#8216;ik ga naar Oxylane&#8217;. Eigenlijk hadden we nooit van naam moeten veranderen.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back to the roots Dat stelde de Franse website LSA vast ter gelegenheid van de uitreiking van de jaarlijkse innovatie-awards door de groep: die gingen de voorbije jaren als Innovation Awards Oxylane door het leven, maar bleken nu plots herdoopt tot Innovation Awards D\u00e9cathlon. \u00a0 Yves Claude, algemeen directeur van de groep, heeft de naamsverandering [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oxylane in alle stilte (opnieuw) omgedoopt tot Decathlon - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/oxylane-alle-stilte-opnieuw-omgedoopt-tot-decathlon\/\" 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