{"id":73018,"date":"2023-02-24T12:37:51","date_gmt":"2023-02-24T11:37:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73018"},"modified":"2023-02-24T13:01:43","modified_gmt":"2023-02-24T12:01:43","slug":"decathlon-sluit-mechelse-stadswinkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/decathlon-sluit-mechelse-stadswinkel\/","title":{"rendered":"Decathlon sluit Mechelse stadswinkel"},"content":{"rendered":"\n<p>Na drie jaar trekt <strong>Decathlon<\/strong> alweer weg uit het centrum van Mechelen. De stadswinkel aan de Bruul is niet verlieslatend, maar haalde onvoldoende omzet in verhouding tot de stijgende kosten voor huur en personeel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compact concept<\/h2>\n\n\n\n<p>De Mechelse winkel van Decathlon opende eind&nbsp;2019 en was <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/decathlon-opent-tweede-stadswinkel-mechelen\/\" target=\"_blank\" rel=\"noopener\">de tweede compacte stadswinkel<\/a> die de sportwinkelketen in Belgi\u00eb opende. De stadsformule verkoopt op een kleinere oppervlakte een wat beperkter assortiment, toegespitst op de meest populaire sporten. Digitale hulpmiddelen maken het wel mogelijk een keuze te maken uit het volledige assortiment. De keten heeft zulke stadswinkels ook in onder andere Brussel (The Mint) en Luik.<\/p>\n\n\n\n<p>In Mechelen bleek het compactere concept echter geen doorslaand succes: de vestiging zal eind maart dan ook de deuren sluiten. \u201cDe goede cijfers van de passantentellingen toonden aan dat Mechelen een aantrekkelijke winkelstad is, maar na een uitgebreide analyse van de interne werking hebben we <a href=\"https:\/\/www.gva.be\/cnt\/dmf20230223_93996280\" target=\"_blank\" rel=\"noopener\">beslist om de huur uiteindelijk niet te verlengen<\/a>\u201d, vertelt manager Kimberly Gevaert van Decathlon Mechelen aan Gazet Van Antwerpen. Volgens het bedrijf draaide de winkel geen verlies, maar was de omzet onvoldoende, in combinatie met stijgende huur- en personeelskosten. De medewerkers kunnen in andere filialen aan de slag.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na drie jaar trekt Decathlon alweer weg uit het centrum van Mechelen: de stadswinkel aan de Bruul is niet verlieslatend, maar haalde onvoldoende omzet in verhouding tot de stijgende kosten voor huur en personeel. <\/p>\n","protected":false},"author":3,"featured_media":56615,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[361],"topic":[299],"region":[85],"class_list":["post-73018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-decathlon","topic-stopzetting","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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