{"id":73218,"date":"2023-03-01T15:47:18","date_gmt":"2023-03-01T14:47:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73218"},"modified":"2023-03-02T12:13:45","modified_gmt":"2023-03-02T11:13:45","slug":"nivea-moeder-beiersdorf-beleeft-recordjaar-maar-tij-keert","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/nivea-moeder-beiersdorf-beleeft-recordjaar-maar-tij-keert\/","title":{"rendered":"Nivea-moeder Beiersdorf beleeft recordjaar, maar tij keert"},"content":{"rendered":"\n<p>2022 was een recordjaar voor <strong>Beiersdorf<\/strong>, het moederbedrijf van <strong>Nivea<\/strong> en <strong>Eucerin<\/strong>. Zowel de omzet als de winst stegen flink, maar de groep waarschuwt al dat ze zo\u2019n groei dit jaar niet zal volhouden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nivea spant de kroon<\/h2>\n\n\n\n<p>De organische omzet steeg met&nbsp;10,2% in het afgelopen boekjaar. Zowel de afdeling verzorgingsproducten voor consumenten als de kleefstoffeneenheid Tesa, die de elektronica- en automarkt bedient, tekenden een mooie vooruitgang op.<\/p>\n\n\n\n<p>Bij Nivea, Eucerin en <strong>La Prairie<\/strong> klom de omzet met&nbsp;8,8% tot 6,1&nbsp;miljard euro, met vlaggenschip Nivea als blijvende sterkhouder. Het merk verkocht 9,6%&nbsp;meer, geholpen door een <a href=\"https:\/\/www.reuters.com\/markets\/europe\/beiersdorf-achieves-double-digit-sales-growth-2022-2023-03-01\/\" target=\"_blank\" rel=\"noopener\">stijgende vraag in opkomende markten<\/a> en hogere prijzen, observeert Reuters.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Terugval in 2023<\/h2>\n\n\n\n<p>Tesa zag de omzet zelfs met&nbsp;13,6% groeien tot 1,5&nbsp;miljard euro. Omdat de auto- en elektronicaproductie weer op gang komt, nam de vraag toe, terwijl prijsverhogingen de fors hogere kosten hielpen compenseren. Ook het bedrijfsresultaat ging er met&nbsp;16,6% op vooruit tot 1,2&nbsp;miljard euro.<\/p>\n\n\n\n<p>&#8220;2022 was een uitstekend jaar voor Beiersdorf met een opmerkelijk resultaat voor beide bedrijfssegmenten, Consumer en Tesa&#8221;, besluit CEO Vincent Warnery. &#8220;Voor het eerst in minstens twee decennia hebben we een tweecijferige organische omzetgroei gerealiseerd.&#8221; Dit jaar zal de autonome omzetgroei door de aanhoudende inflatie en kostenstijgingen echter vertragen tot rond de&nbsp;5%, verwacht Warnery.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2022 was een recordjaar voor Beiersdorf, het moederbedrijf van Nivea en Eucerin. Alleen zal de groep zo\u2019n groei dit jaar niet volhouden.<\/p>\n","protected":false},"author":5,"featured_media":73219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[993],"topic":[88],"region":[177],"class_list":["post-73218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-beiersdorf","topic-bedrijfsresultaten","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nivea-moeder Beiersdorf beleeft recordjaar, maar tij keert - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"2022 was een recordjaar voor Beiersdorf, het moederbedrijf van Nivea en Eucerin. 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