{"id":7324,"date":"2014-11-03T11:51:23","date_gmt":"2014-11-03T11:51:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/starbucks-gaat-je-kopje-koffie-thuisleveren\/"},"modified":"2014-11-03T11:51:23","modified_gmt":"2014-11-03T11:51:23","slug":"starbucks-gaat-je-kopje-koffie-thuisleveren","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/starbucks-gaat-je-kopje-koffie-thuisleveren\/","title":{"rendered":"Starbucks gaat je kopje koffie thuisleveren"},"content":{"rendered":"<h2>Trafiek groeit te traag<\/h2>\n<p>Bij de bekendmaking van zijn laatste financi\u00eble cijfers werd duidelijk dat de trafiek bij vestigingen van Starbucks in de Verenigde Staten maar met \u00e9\u00e9n procent gegroeid was. Dat heeft te maken met het feit dat steeds meer consumenten online winkelen en ze dus minder vaak spontaan binnen springen bij Starbucks.\u00a0&#8220;We zijn niet tevreden met de groei van \u00e9\u00e9n procent in Amerika en we<a href=\"http:\/\/www.fastcasual.com\/news\/no-traffic-no-problem-starbucks-plans-to-take-the-coffee-to-the-customer-in-2015\/\" target=\"_blank\" rel=\"noopener\"> nemen onmiddellijk stappen<\/a> om de trafiek te laten groeien&#8221;, laat Troy Alstead, COO van Starbucks, weten.<\/p>\n<p>Daarom wil Starbucks het eenvoudiger maken voor klanten om altijd en overal een koffie van Starbucks te krijgen. Zo zal het vanaf december een test starten met Mobile Order and Pay, waarbij klanten op voorhand een bestelling kunnen plaatsen en die vervolgens ophalen in een Starbucks. Tegen het midden van 2015 wil het daar ook nog eens levering aan toevoegen. Zo denkt het aan consumenten die een vaste bestelling kunnen plaatsen, waarbij elke dag op hetzelfde uur een bestelling kan geleverd worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trafiek groeit te traag Bij de bekendmaking van zijn laatste financi\u00eble cijfers werd duidelijk dat de trafiek bij vestigingen van Starbucks in de Verenigde Staten maar met \u00e9\u00e9n procent gegroeid was. Dat heeft te maken met het feit dat steeds meer consumenten online winkelen en ze dus minder vaak spontaan binnen springen bij Starbucks.\u00a0&#8220;We zijn [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starbucks gaat je kopje koffie thuisleveren - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/starbucks-gaat-je-kopje-koffie-thuisleveren\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starbucks gaat je kopje koffie thuisleveren - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Trafiek groeit te traag Bij de bekendmaking van zijn laatste financi\u00eble cijfers werd duidelijk dat de trafiek bij vestigingen van Starbucks in de Verenigde Staten maar met \u00e9\u00e9n procent gegroeid was. 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