{"id":73380,"date":"2023-03-03T11:41:36","date_gmt":"2023-03-03T10:41:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73380"},"modified":"2023-03-03T15:53:27","modified_gmt":"2023-03-03T14:53:27","slug":"mars-op-oorlogspad-edeka-is-bens-en-pedigree-kwijt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/mars-op-oorlogspad-edeka-is-bens-en-pedigree-kwijt\/","title":{"rendered":"Mars op oorlogspad: Edeka is Ben&#8217;s en Pedigree kwijt"},"content":{"rendered":"\n<p><strong>Mars<\/strong> blijft de Duitse supermarktgroep <strong>Edeka<\/strong> hardnekkig boycotten: geen van beide doet prijstoegevingen, ook al verliezen ze er allebei honderden miljoenen mee.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ruzie van 300 miljoen<\/h2>\n\n\n\n<p>Edeka en de Amerikaanse merkproducent Mars spelen het bikkelhard in hun prijsonderhandelingen. Al <a href=\"https:\/\/www.retaildetail.nl\/news\/food\/mars-in-oorlog-met-rewe-en-edeka\/\" target=\"_blank\" rel=\"noopener\">meer dan een halfjaar<\/a> moeten Duitse consumenten het zonder de chocoladerepen en Sheba-kattenvoeding doen, en daar lijkt voorlopig geen verandering in te komen. Integendeel: in zijn nieuwste folder drijft Edeka S\u00fcdwest het op de spits door \u201cDag Mir\u00e1coli. Hallo Delverde.\u201d te koppen. Voor dat laatste merk heeft Edeka de exclusiviteit in Duitsland.<\/p>\n\n\n\n<p>De oorzaak van het conflict zijn de prijsstijgingen die Mars wil doorvoeren en volgens Lebensmittelzeitung meer dan 10% bedragen. Edeka blijft koppig weigeren, waardoor <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/nachrichten\/konditionenstreit-edeka-plant-komplett-ohne-mars-170026\" target=\"_blank\" rel=\"noopener\">450&nbsp;producten uit de rekken zijn verdwenen<\/a>. Mars stopte immers op zijn beurt alle leveringen. Dat Mars goed is voor 300&nbsp;miljoen euro van Edeka\u2019s omzet neemt de retailer maar voor lief. De supermarktketen zou Mars zelfs al uit de jaarplanning hebben geschrapt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Internationale escalatie?<\/h2>\n\n\n\n<p>Omgekeerd staat nochtans ook voor Mars veel op het spel. Alleen al in de categorie dierenvoeding zou de producent normaal zowat een derde van zijn Duitse supermarktomzet bij Edeka halen, oftewel zowat 230&nbsp;miljoen euro. Door de boycot is het marktaandeel van Mars zelfs al fors gedaald en heeft <strong>Nestl\u00e9<\/strong> het marktleiderschap overgenomen. Toch verkiest Mars hogere prijzen en winst boven omzet.<\/p>\n\n\n\n<p>Mars ligt trouwens niet alleen overhoop met Edeka: bij <strong>Aldi S\u00fcd<\/strong> zouden volgens LZ de chocoladerepen ontbreken en ook bij <strong>Rewe<\/strong> waren er tijdelijke voorraadbreuken. In Nederland <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/jumbo-ruziet-met-mars-en-nestle\/\" target=\"_blank\" rel=\"noopener\">weigert de fabrikant momenteel te leveren<\/a> aan <strong>Jumbo<\/strong>. Het spelletje wordt echter extra gevaarlijk nu Edeka en <strong>Picnic<\/strong> <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/picnic-stapt-over-naar-systeme-u-na-twee-jaar-bij-cora\/\" target=\"_blank\" rel=\"noopener\">de krachten willen bundelen<\/a> met <strong>Syst\u00e8me U<\/strong> in Frankrijk via het inkoopverbond <strong>Everest<\/strong>. Als Mars ook Syst\u00e8me U verliest, holt het bedrijf zijn positie in bijna heel West-Europa uit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mars blijft de Duitse supermarktgroep Edeka boycotten: geen van beide doet prijstoegevingen, ook al verliezen ze allebei honderden miljoenen.<\/p>\n","protected":false},"author":5,"featured_media":72471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[621,564],"topic":[683],"region":[177],"class_list":["post-73380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-edeka","company-mars","topic-toeleveringsketen","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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