{"id":73463,"date":"2023-03-06T10:07:07","date_gmt":"2023-03-06T09:07:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73463"},"modified":"2023-03-06T12:27:51","modified_gmt":"2023-03-06T11:27:51","slug":"toblerone-verliest-zijn-iconische-alpentop","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/toblerone-verliest-zijn-iconische-alpentop\/","title":{"rendered":"Toblerone verliest \u2018zijn\u2019 iconische Alpentop"},"content":{"rendered":"\n<p>De Matterhorn mag niet meer op de verpakking van <strong>Toblerone<\/strong>: het chocolademerk verliest het recht op de iconische bergtop nu een deel van de productie naar Slovakije verhuist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Niet meer 100% Zwitsers<\/h2>\n\n\n\n<p>Al sinds\u00a01970 prijkt de bekende Alpentop op de verpakking van de Toblerone-chocoladerepen. Daar komt nu verandering in: de wereldwijde vraag wordt te groot om alle productie in Zwitserland te houden, beweert de <strong>Mondelez<\/strong>-dochter. Die wil daarom een deel van haar productie van Zwitserland naar Slovakije overbrengen. <\/p>\n\n\n\n<p>In Zwitserland gelden echter <a href=\"https:\/\/www.bbc.com\/news\/business-64854720\" target=\"_blank\" rel=\"noopener\">strenge regels over de marketing<\/a> van producten als zijnde Zwitsers. Sinds&nbsp;2017 mogen producten op basis van melk alleen nationale symbolen van het land gebruiken als ze exclusief in Zwitserland worden gemaakt. Die regel was eerst ingevoerd om de typische kazen en chocolade van het land te beschermen. Voor andere rauwe voedingsmiddelen is de drempel minstens&nbsp;80%, weet BBC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuw logo en verpakking<\/h2>\n\n\n\n<p>In plaats van de Matterhorn zal binnenkort een &#8220;meer generische bergtop&#8221; op de verpakking prijken. Ook komt de handtekening van de oprichter op de driehoekige emballage, samen met een nieuw lettertype \u00e9n een nieuw logo. Het bedrijf haalt daarvoor de inspiratie uit de Toblerone-archieven.<\/p>\n\n\n\n<p>Consumenten houden er nochtans niet van als aan de historische chocoladereep wordt gesleuteld. Om de stijgende cacao- en ingredi\u00ebntenprijzen te compenseren, maakte Toblerone in&nbsp;2016 de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/toblerone-alters-iconic-triangles-because-brexit\/\" target=\"_blank\" rel=\"noopener\">ruimte tussen de gekende driehoeken breder<\/a>. Die ingreep leidde tot heel wat kritiek. In&nbsp;2018 heeft het bedrijf het dan maar anders opgelost: de repen kregen weer hun oorspronkelijke vorm, maar de formaten werden aangepast. Hopelijk voor Mondelez kunnen klanten de verandering nu wel smaken.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Matterhorn mag niet meer op de verpakking van Toblerone nu een deel van de productie naar Slowakije verhuist.<\/p>\n","protected":false},"author":5,"featured_media":73464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[826],"people":[],"extra":[],"company":[1160],"topic":[488],"region":[864],"class_list":["post-73463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-verpakkingen","company-toblerone","topic-marketing","region-centraal-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Toblerone verliest 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