{"id":73565,"date":"2023-03-06T14:42:47","date_gmt":"2023-03-06T13:42:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=73565"},"modified":"2023-03-06T16:21:40","modified_gmt":"2023-03-06T15:21:40","slug":"hoe-amazon-worstelt-met-fysieke-retail-acht-kassaloze-amazon-go-winkels-gaan-dicht","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/hoe-amazon-worstelt-met-fysieke-retail-acht-kassaloze-amazon-go-winkels-gaan-dicht\/","title":{"rendered":"Hoe Amazon worstelt met fysieke retail: acht kassaloze Amazon Go-winkels gaan dicht"},"content":{"rendered":"\n<p><strong>Amazon<\/strong> sluit opnieuw acht fysieke winkels in de Verenigde Staten: het gaat om kassaloze Amazon Go-vestigingen, die gebruik maken van erg dure technologie. De retailer relativeert het belang van de sluitingen: \u201cwe optimaliseren ons winkelportfolio\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Expansie op pauze<\/h2>\n\n\n\n<p>Op 1&nbsp;april gaan de deuren van twee Amazon Go-gemakswinkels in New York en vier in San Francisco definitief dicht. Twee winkels in Seattle werden eerder al gesloten. Dat nieuws roept bij waarnemers opnieuw heel wat vragen op over de toekomst van de kassaloze winkels. De retailer zette begin dit jaar <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/staat-de-amazon-bubbel-op-barsten-supermarktgroei-stopt\/\" target=\"_blank\" rel=\"noopener\">de expansie van de winkelformule op pauze<\/a>, in afwachting van de ontwikkeling van een meer succesvolle formule. In Londen ging een kassaloze Amazon Fresh-supermarkt dicht. Vorig jaar zette de retailer ook non-foodformules Amazon Books en Amazon 4-Star stop.<\/p>\n\n\n\n<p>Amazon ontkent dat de toekomst van Amazon Go op de helling staat: \u201cZoals elke fysieke retailer beoordelen we regelmatig onze winkelportefeuille en nemen we onderweg optimalisatiebeslissingen\u201d, aldus een woordvoerder tegenover Geekwire. \u201cWe <a href=\"https:\/\/www.geekwire.com\/2023\/amazon-closing-eight-amazon-go-convenience-stores-in-latest-tightening-of-its-physical-retail\/\" target=\"_blank\" rel=\"noopener\">blijven geloven in de Amazon Go-formule<\/a>, exploiteren meer dan twintig Amazon Go-winkels in de VS en zullen blijven leren welke locaties en functies het meest aanslaan bij klanten terwijl we onze Amazon Go-winkels blijven ontwikkelen.\u201d Amazon opende recent nog een nieuwe Go-winkel in Puyallup, ten zuiden van Seattle.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuw offensief?<\/h2>\n\n\n\n<p>Het valt echter niet te ontkennen dat Amazon Go af te rekenen heeft met economische tegenwind: de \u2018Just Walk Out\u2019-technologie is erg duur. Bovendien houden consumenten in inflatietijden hun budget scherp in het oog, en de gemakswinkels zijn niet de goedkoopste. In voeding lijkt de retailgigant enkel succesvol met de overgenomen <strong>Whole Foods<\/strong> supermarkten. Dat zijn echter biologische nichewinkels met een beperkt marktaandeel.<\/p>\n\n\n\n<p>Amazon-CEO Andy Jassy zei enkele weken geleden dat hij blijft geloven in het potentieel van fysieke supermarkten. Hij <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/amazon-plant-nieuw-supermarktoffensief\/\" target=\"_blank\" rel=\"noopener\">kondigde zelfs een nieuw offensief aan<\/a> voor later dit jaar: \u201cWe hebben goede hoop dat we in 2023 een format hebben waarmee we groots willen uitpakken.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon sluit opnieuw acht fysieke winkels in de VS: het gaat om kassaloze Amazon Go-vestigingen, die gebruik maken van erg dure technologie. De retailer relativeert het belang van de sluitingen: \u201cwe optimaliseren ons winkelportfolio\u201d. <\/p>\n","protected":false},"author":3,"featured_media":19823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[206,1143],"topic":[],"region":[],"class_list":["post-73565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-amazon","company-whole-foods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hoe Amazon worstelt met fysieke retail: acht kassaloze Amazon Go-winkels gaan dicht - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon sluit opnieuw acht fysieke 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