{"id":74061,"date":"2023-03-13T17:16:25","date_gmt":"2023-03-13T16:16:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74061"},"modified":"2023-03-14T09:21:51","modified_gmt":"2023-03-14T08:21:51","slug":"straks-betalen-we-statiegeld-op-kledij","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/straks-betalen-we-statiegeld-op-kledij\/","title":{"rendered":"\u201cStraks betalen we statiegeld op kledij\u201d"},"content":{"rendered":"\n

Moderetailers doen er goed aan om recommerce<\/em> z\u00e9lf in handen te nemen, in plaats van het over te laten aan externe platformen. Okret<\/strong> helpt hen over te stappen naar zo\u2019n circulair model: de Future of Fashion Hub pop-up toont hoe.<\/p>\n\n\n\n

Nieuwe klanten aanspreken<\/h2>\n\n\n\n

\u201cSustainability is the new black<\/em>\u201d, zegt oprichter Sara Kovic van okret, een start-up die modebedrijven begeleidt naar een circulair zakenmodel. De boomende tweedehandsmarkt toont aan dat steeds meer consumenten belang hechten aan duurzaamheid, maar aan wat mensen doorverkopen op externe platformen hebben moderetailers en labels niks. Bedrijven hebben er dan ook belang bij om hun recommerce zelf te beheren.<\/p>\n\n\n\n

Investeren in de customer journey<\/em> loont, adviseert ze: \u201cWanneer je klanten hun afgedragen kledij niet meer verkopen via Vinted, maar ze terugbrengen naar jouw winkels, cre\u00eber je een ‘loop’. De klantentrouw zal toenemen, je spreekt ook nieuwe klanten aan en je leert enorm veel bij over de gebruiksfasen van kledij.\u201d Sowieso zullen bedrijven op termijn in het kader van de Green Deal door Europa verplicht worden om hun producten terug te nemen. Statiegeld op mode lijkt op termijn onvermijdelijk. Een hele uitdaging voor modebedrijven die minder vertrouwd zijn met data, productpaspoorten en traceerbaarheid.<\/p>\n\n\n\n

Transitiepartner<\/h2>\n\n\n\n

Okret helpt modespelers de stap maken naar een circulair bedrijfsmodel, door het opzetten van eigen recommercesystemen. Retailers die mode-items willen terugnemen en herverkopen, moeten heel hun bedrijfsmodel herzien: dat gaat van het aanpassen van de kassasystemen over het opleiden van medewerkers tot het opzetten van een omgekeerde logistieke stroom, de zogenaamde \u201creverse logistics\u201d.<\/p>\n\n\n\n

\u201cVoor deze modemerken willen wij een transitiepartner zijn\u201d, zegt Kovic. De startup deelt kennis over het circulair modeproces, toont de weg naar partners die kledij sorteren en herstellen, levert software die het proces van reverse logistics ondersteunt, en bouwt fygitale<\/em> herverkoopplatformen voor je merk. \u201cTerre Bleue was onze eerste klant. De retailer lanceert in april een take-back<\/em> project en heeft om de traceerbaarheid mogelijk te maken artikelcodes ge\u00efntroduceerd op de verzorgingslabels.\u201d Voor een effici\u00ebnt circulair model heb je eigenlijk productpaspoorten nodig: vandaag wordt teruggebrachte kledij manueel gesorteerd maar dat proces kan veel effici\u00ebnter als je het deels automatiseert.<\/p>\n\n\n\n

Pop-up<\/h2>\n\n\n\n

In de \u2018Future of Fashion Hub\u2019, een pop-up project in het Antwerpse circulaire winkelcentrum Circuit op Nieuw-Zuid, toont okret hoe de mode-industrie naar een circulair model kan evolueren. Klanten vinden er tweedehands en upcycled<\/em> kledingstukken van Belgische merken als CKS, Terre Bleue en Gigue, maar ook producten van onverkoopbaar mode-afval, gemaakt door zero-waste designers. Een future-proof<\/em> expo illustreert het productieproces van kledij.<\/p>\n\n\n\n

Hiermee wil Kovic meer betrokkenheid genereren bij het brede publiek. \u201cWe gaan verschillende keren per jaar zulke fygitale projecten opzetten, om awareness<\/em> te cre\u00ebren, van onze stocks af te geraken en contact te houden met de eindklant.\u201d De pop-up is nog open tot en met 26 maart.<\/p>\n\n\n\n

Op het RetailDetail Congress<\/strong>, dat plaatsvindt op 20 april in De Blikfabriek in Hoboken, komt Sara Kovic meer vertellen over de circulaire toekomst van de modesector.<\/p>\n\n\n\n

\n
Klik hier voor meer informatie en tickets voor het RetailDetail Congress.<\/a><\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Moderetailers doen er goed aan om recommerce z\u00e9lf in handen te nemen, in plaats van het over te laten aan externe platformen. 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