{"id":74172,"date":"2023-03-15T10:14:20","date_gmt":"2023-03-15T09:14:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74172"},"modified":"2023-03-16T10:39:10","modified_gmt":"2023-03-16T09:39:10","slug":"colruyt-activeert-ecosysteem-met-newpharma-relaxatie-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/colruyt-activeert-ecosysteem-met-newpharma-relaxatie-app\/","title":{"rendered":"Colruyt activeert ecosysteem met Newpharma relaxatie-app"},"content":{"rendered":"\n<p><strong>Newpharma<\/strong> lanceert een app om consumenten te helpen ontspannen met yoga- en ademhalingsoefeningen. <strong>Colruyt Group<\/strong> zet op die manier zijn ecosysteem aan het werk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bijhorende anti-stressproducten<\/h2>\n\n\n\n<p>Gezondheid is een kernprioriteit voor Colruyt Group, klinkt het. De supermarktreus laat zijn onlineapotheek Newpharma daarom de \u2018Relaxation by Newpharma\u2019-app lanceren: een gratis app met 3D-animaties, geluiden, yoga- en ademhalingsoefeningen. Het past helemaal binnen de ambitie van Colruyt om \u201com sterker in te zetten op services die klanten begeleiden naar een betere mentale en fysieke gezondheid\u201d.<\/p>\n\n\n\n<p>Anti-stressproducten zijn namelijk een groeiende categorie, iets waar de app natuurlijk op inspeelt. De digitale tool maakt een rechtstreekse link naar relaxerende en natuurlijke producten, van etherische oli\u00ebn tot thee. In de toekomst moet dat aanbod nog gepersonaliseerder worden, met \u201cbijhorende producten van leveranciers\u201d. De app is met andere woorden gratis omdat producenten ervoor betalen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Synergi\u00ebn in de retailgroep<\/h2>\n\n\n\n<p>De app geeft bovendien een unieke inkijk in het (potenti\u00eble) klantenbestand. Welke consumenten zijn bezig met zelfzorg of ervaren stress, en wanneer? Het is informatie waar binnen Colruyt Group ook fitnessketen <strong>Jims<\/strong> handig op kan inspelen. De ademhalings- en yoga-oefeningen in de app komen er al vandaan, dus is de app \u201ceen mooi voorbeeld van hoe synergi\u00ebn gevonden worden tussen de verschillende formules van de retailgroep\u201d.<\/p>\n\n\n\n<p>Het is de ambitie van Colruyt Group om de verschillende retailformules inderdaad meer met elkaar te verbinden en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/newpharma-opent-nieuw-distributiecentrum\/\" target=\"_blank\" rel=\"noopener\">zo een compleet ecosysteem te cre\u00ebren<\/a>, met voor elke behoefte en levensfase wat wils. Zo is er alles van mode (ZEB) over voeding (Colruyt) tot de allerkleinsten (Dreambaby).<\/p>\n\n\n\n<p>Op het vlak van gezondheid vullen Newpharma en Jims elkaar alvast goed aan. Pieterjan Nuitten, de directeur van Jims, ziet in de toekomst dan ook nog mogelijkheden voor verdere samenwerking. Ook in de winkels van Colruyt is vandaag een selectie Newpharma-producten te vinden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newpharma lanceert een app om consumenten te helpen ontspannen met yoga- en ademhalingsoefeningen. Colruyt Group zet op die manier zijn ecosysteem aan het werk.<\/p>\n","protected":false},"author":5,"featured_media":74173,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[141,906],"topic":[488],"region":[90],"class_list":["post-74172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","company-colruyt-group","company-newpharma","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt activeert ecosysteem met Newpharma relaxatie-app - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Newpharma lanceert een app om te helpen ontspannen met yoga- en ademhalingsoefeningen. 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