{"id":7426,"date":"2014-11-14T08:57:07","date_gmt":"2014-11-14T08:57:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/hachette-mag-zelf-prijs-bepalen-bij-amazon\/"},"modified":"2014-11-14T08:57:07","modified_gmt":"2014-11-14T08:57:07","slug":"hachette-mag-zelf-prijs-bepalen-bij-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/hachette-mag-zelf-prijs-bepalen-bij-amazon\/","title":{"rendered":"Hachette mag zelf prijs bepalen bij Amazon"},"content":{"rendered":"<h2>Amazon gebruikt machtspositie<\/h2>\n<p>Amazon is de belangrijkste verkoper van boeken in de VS en zit daardoor in een sterke onderhandelingspositie, waarvan het gebruik maakt om lage inkoopprijzen te bedingen. Die kunnen dan leiden tot lage prijzen voor de consument.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens de filosofie van Amazon mag een e-boek hoogstens 9,99 dollar kosten. Hachette vond dit te weinig en stuurde aan op prijzen tot 14,99 dollar. Bovendien eiste de Amerikaanse online verkoper een groter deel van de verkoopprijs. Hachette wou 50%, waar 30% een couranter percentage is.<\/p>\n<p>\u00a0<\/p>\n<p>Het ongenoegen leidde ertoe dat een reeks boeken van Hachette de voorbije maanden uit het aanbod werden gehaald. Voor andere werd de leveringstijd drastisch verhoogd of konden geen bestellingen op voorhand worden geplaatst, wat de verkoop kelderde.<\/p>\n<p>\u00a0<\/p>\n<p>Een nieuw commercieel akkoord heeft de relaties tussen Hachette en Amazon echter weer hersteld. Hachette mag vanaf begin 2015 zelf de consumentenprijzen voor zijn boeken op het verkoopplatform van Amazon vastleggen. Het krijgt daarbij incentives indien het goedkopere tarieven aanbiedt. Welke oplossing er is voor de verkoopcommissie is echter niet meegedeeld.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon gebruikt machtspositie Amazon is de belangrijkste verkoper van boeken in de VS en zit daardoor in een sterke onderhandelingspositie, waarvan het gebruik maakt om lage inkoopprijzen te bedingen. Die kunnen dan leiden tot lage prijzen voor de consument. \u00a0 Volgens de filosofie van Amazon mag een e-boek hoogstens 9,99 dollar kosten. Hachette vond dit [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hachette mag zelf prijs bepalen bij Amazon - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/hachette-mag-zelf-prijs-bepalen-bij-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hachette mag zelf prijs bepalen bij Amazon - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Amazon gebruikt machtspositie Amazon is de belangrijkste verkoper van boeken in de VS en zit daardoor in een sterke onderhandelingspositie, waarvan het gebruik maakt om lage inkoopprijzen te bedingen. Die kunnen dan leiden tot lage prijzen voor de consument. \u00a0 Volgens de filosofie van Amazon mag een e-boek hoogstens 9,99 dollar kosten. 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