{"id":74434,"date":"2023-03-20T13:41:21","date_gmt":"2023-03-20T12:41:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74434"},"modified":"2023-03-22T12:52:39","modified_gmt":"2023-03-22T11:52:39","slug":"in-beeld-skm-lanceert-nieuw-interieur-en-campagne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-skm-lanceert-nieuw-interieur-en-campagne\/","title":{"rendered":"[In Beeld] SKM lanceert nieuw interieur met campagne"},"content":{"rendered":"\n<p>Het Antwerpse modewarenhuis <strong>SKM<\/strong> heeft zijn interieur vernieuwd: met <em>corners<\/em> van meer dan 250&nbsp;merken en een totale oppervlakte van meer dan 5.000&nbsp;m\u00b2 claimt de winkel de grootste multimerkenboetiek van Belgi\u00eb te zijn. Bekijk hier de foto&#8217;s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connotatie verbeteren<\/h2>\n\n\n\n<p>SKM, een begrip langs de A12, zit in een nieuw jasje. De verbouwingen moeten de modewinkel van zijn stoffige imago afhelpen. \u201cDe connotatie bij veel Vlamingen, die er al lang niet meer of nog nooit winkelden, zat niet goed\u201d, zeggen Dominique Somers en Steven De Hertogh, die de winkel in&nbsp;2016 overnamen.<\/p>\n\n\n\n<p>Het nieuwe interieur zet in op een boetiekbeleving, geordend op stijl en \u201cinspirerende hoekjes en kantjes\u201d. De inrichting is met zijn organische vormen gebaseerd op het vrouwelijk lichaam en op het ambacht van het naai- en herstelwerk, klinkt het. Het interne naaiteam doet immers herstellingen en retouches ter plaatse, eventueel terwijl klanten iets drinken of eten in de in-house bistro.<\/p>\n\n\n\n<p>SKM \u2013 oorspronkelijk <strong>Sukses Kleding Meijers<\/strong> \u2013 lanceert tegelijk een nieuwe campagne, die mensen centraal stelt en niet de maten. \u201cShoppen bij SKM, da\u2019s maatwerk. Of je nu jong, oud, kort, lang, zwaar, mager, goed op de been bent of in een rolstoel zit. Lange armen, korte benen, het maakt niets uit\u201d, klinkt het. De boetiek was vroeger met name gespecialiseerd in &#8216;grote maten&#8217;, maar is onder de nieuwe eigenaars al een tijdje aan het herpositioneren.<\/p>\n\n\n\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74443\" data-id=\"74443\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409722-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409722-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409722-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409722-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409722-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74445\" data-id=\"74445\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409725-HDR-lo-res-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409725-HDR-lo-res-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409725-HDR-lo-res-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409725-HDR-lo-res-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409725-HDR-lo-res-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409725-HDR-lo-res.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74447\" data-id=\"74447\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409737-HDR-lo-res-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409737-HDR-lo-res-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409737-HDR-lo-res-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409737-HDR-lo-res-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409737-HDR-lo-res-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409737-HDR-lo-res.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74449\" data-id=\"74449\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409740-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409740-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409740-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409740-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409740-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74451\" data-id=\"74451\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409757-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409757-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409757-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409757-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409757-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74441\" data-id=\"74441\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409695-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409695-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409695-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409695-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409695-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74453\" data-id=\"74453\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409772-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409772-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409772-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409772-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409772-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74455\" data-id=\"74455\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409778-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409778-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409778-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409778-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409778-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74457\" data-id=\"74457\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409784-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409784-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409784-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409784-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409784-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74459\" data-id=\"74459\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409823-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409823-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409823-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409823-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409823-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74461\" data-id=\"74461\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409829-HDR-lo-res-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409829-HDR-lo-res-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409829-HDR-lo-res-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409829-HDR-lo-res-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409829-HDR-lo-res.jpg 900w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74439\" data-id=\"74439\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409686-HDR-lo-res-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409686-HDR-lo-res-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409686-HDR-lo-res-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409686-HDR-lo-res-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409686-HDR-lo-res-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409686-HDR-lo-res.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-74437\" data-id=\"74437\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409683-HDR-lo-res-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409683-HDR-lo-res-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409683-HDR-lo-res-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409683-HDR-lo-res-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409683-HDR-lo-res-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/03\/SKM-Hannelore-Veelaert-A7409683-HDR-lo-res.jpg 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: Hannelore Veelaert <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het Antwerpse SKM heeft zijn interieur vernieuwd. Met meer dan 5.000 m\u00b2 claimt de winkel de grootste multimerkenboetiek van Belgi\u00eb te zijn.<\/p>\n","protected":false},"author":5,"featured_media":74435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1180],"topic":[264],"region":[85],"class_list":["post-74434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-skm","topic-winkelconcept","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] SKM lanceert nieuw interieur met campagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Het Antwerpse SKM heeft zijn interieur vernieuwd. 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