{"id":74680,"date":"2023-03-22T17:49:45","date_gmt":"2023-03-22T16:49:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=74680"},"modified":"2023-03-24T17:45:45","modified_gmt":"2023-03-24T16:45:45","slug":"opmerkelijke-primeur-prijskorting-voor-duvel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/opmerkelijke-primeur-prijskorting-voor-duvel\/","title":{"rendered":"Opmerkelijke primeur: prijskorting voor Duvel"},"content":{"rendered":"\n<p>Voor het eerst in zijn geschiedenis staat <strong>Duvel<\/strong> in promotie. Nooit eerder gaf het blonde biermerk prijskorting, maar de concurrentie in de biermarkt blijkt bikkelhard\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hevige concurrentie<\/h2>\n\n\n\n<p>Klanten die bij <strong>Colruyt<\/strong> twee verpakkingen of kratten Duvel kopen, krijgen nu 20%&nbsp;korting. Later deze week volgen ook promoties bij andere supermarktketens en bij drankenketen Prik &amp; Tik. Op zich zijn prijspromoties geen nieuws, maar voor Duvel gaat het om een primeur: het merk gaf nog nooit prijskorting, hoogstens deed het acties met gratis glazen of andere gadgets.<\/p>\n\n\n\n<p>\u201cDe drankensector is hard veranderd de laatste jaren. Er komen veel concurrenten bij en de prijzen gaan omhoog. Daarom willen we de aankoop van Duvel nog aantrekkelijker maken voor onze trouwe fans, maar ook <a href=\"https:\/\/www.tijd.be\/ondernemen\/voeding-drank\/duvel-geeft-allereerste-korting-ooit\/10455537.html\" target=\"_blank\" rel=\"noopener\">de drempel tot aankoop verlagen voor nieuwe klanten<\/a>\u201d, meldt brouwer Duvel Moortgat in een interne memo die De Tijd kon inkijken. De concurrentie in de biermarkt is inderdaad hevig: ook andere speciaalbieren zoals Victoria (van AB InBev), Grimbergen (Heineken) en Cornet (Swinkels Family Brewers) zwaaien met grote kortingen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aantrekkelijker maken<\/h2>\n\n\n\n<p>Dat bevestigt ook woordvoerder Ellen Aarts aan Het Nieuwsblad: \u201cLangs de ene kant verandert de biermarkt heel hard \u00e9n krijgen we er veel concurrenten bij. Langs de andere kant zien we dat de prijzen op tal van producten omhoog gaan in de supermarkten, en met deze promo <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20230322_95434764\">willen we onze Duvel aantrekkelijk maken voor zowel de fans als zij die ons bier eens willen proberen<\/a>.\u201d<\/p>\n\n\n\n<p>Of het bij een \u00e9\u00e9nmalige actie blijft, kan ze niet voorspellen, maar er staan voorlopig geen nieuwe promoties op de planning.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor het eerst in z\u2019n geschiedenis staat Duvel in promotie. Nooit eerder gaf het blonde biermerk prijskorting, maar de concurrentie in de biermarkt blijkt bikkelhard\u2026 <\/p>\n","protected":false},"author":3,"featured_media":24742,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1189],"topic":[],"region":[],"class_list":["post-74680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-duvel-moortgat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opmerkelijke primeur: prijskorting voor Duvel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Voor het eerst in z\u2019n geschiedenis staat Duvel in promotie. 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