{"id":7542,"date":"2014-11-27T10:00:20","date_gmt":"2014-11-27T10:00:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/amazon-zet-snapchat-voor-reclame\/"},"modified":"2014-11-27T10:00:20","modified_gmt":"2014-11-27T10:00:20","slug":"amazon-zet-snapchat-voor-reclame","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-zet-snapchat-voor-reclame\/","title":{"rendered":"Amazon zet Snapchat in voor reclame"},"content":{"rendered":"

Inspelen op trends<\/h2>\n

Amazon probeert tijdens de feestdagen volledig gebruik te maken van de sociale media<\/a>: zo kondigde het gisteren een nieuwe Instagramaccount aan, waar bezoekers direct worden doorgelinkt naar de pagina op Amazon als ze op een foto klikken. Eerder dit jaar maakte Amazon het al mogelijk om via Twitter onmiddellijk producten toe te voegen aan je winkelwagentje.<\/p>\n

\u00a0<\/p>\n

Tijdens de feestdagen van vorig jaar kwam ongeveer de helft van de bezoekers op Amazon via een mobiel toestel en dus is het volgens director of social John Yurcisin niet meer dan logisch dat het bedrijf hier in investeert. Vooral Snapchat en Instagram zijn twee twee snelgroeiende sociale netwerken die wat extra aandacht verdienen volgens Yurcisin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Inspelen op trends Amazon probeert tijdens de feestdagen volledig gebruik te maken van de sociale media: zo kondigde het gisteren een nieuwe Instagramaccount aan, waar bezoekers direct worden doorgelinkt naar de pagina op Amazon als ze op een foto klikken. Eerder dit jaar maakte Amazon het al mogelijk om via Twitter onmiddellijk producten toe te […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nAmazon zet Snapchat in voor reclame - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/amazon-zet-snapchat-voor-reclame\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon zet Snapchat in voor reclame - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Inspelen op trends Amazon probeert tijdens de feestdagen volledig gebruik te maken van de sociale media: zo kondigde het gisteren een nieuwe Instagramaccount aan, waar bezoekers direct worden doorgelinkt naar de pagina op Amazon als ze op een foto klikken. 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