{"id":7623,"date":"2014-12-05T14:49:46","date_gmt":"2014-12-05T14:49:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/mango-voegt-augmented-reality-toe-aan-app\/"},"modified":"2014-12-05T14:49:46","modified_gmt":"2014-12-05T14:49:46","slug":"mango-voegt-augmented-reality-toe-aan-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/mango-voegt-augmented-reality-toe-aan-app\/","title":{"rendered":"Mango voegt augmented reality toe aan app"},"content":{"rendered":"<h2>1,6 miljoen gebruikers<\/h2>\n<p>Daarvoor maakt Mango gebruik van augmented reality, die ervoor zorgt dat advertenties van de keten in magazines of catalogi <a href=\"https:\/\/www.internetretailer.com\/2014\/12\/03\/spanish-retailer-mango-adds-image-recognition-its-mobile-app\" target=\"_blank\" rel=\"noopener\">kunnen gescand worden<\/a>. Als het kledingstuk wordt herkend, dan krijgt de klant een link naar de betreffende pagina op de webshop. Ook kan die dan zien in welke fysieke vestigingen het item te vinden is.<\/p>\n<p>\u00a0<\/p>\n<p>Mango zegt voor dit systeem te kiezen ten opzichte van bijvoorbeeld QR-codes, zodat het visuele aspect van de advertenties onaangetast kan blijven.<\/p>\n<p>\u00a0<\/p>\n<p>Het Spaanse bedrijf zet de laatste tijd flink in op mobiele gebruikers. Zo is het aandeel van mobiel dit jaar gestegen naar 30 procent van de totale online omzet, drie keer meer dan vorig jaar. Toen haalde Mango een totale online omzet van 124 miljoen euro. De mobiele applicatie van Mango telt ondertussen al ongeveer 1,6 miljoen gebruikers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1,6 miljoen gebruikers Daarvoor maakt Mango gebruik van augmented reality, die ervoor zorgt dat advertenties van de keten in magazines of catalogi kunnen gescand worden. Als het kledingstuk wordt herkend, dan krijgt de klant een link naar de betreffende pagina op de webshop. Ook kan die dan zien in welke fysieke vestigingen het item te [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mango voegt augmented reality toe aan app - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/mango-voegt-augmented-reality-toe-aan-app\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mango voegt augmented reality toe aan app - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"1,6 miljoen gebruikers Daarvoor maakt Mango gebruik van augmented reality, die ervoor zorgt dat advertenties van de keten in magazines of catalogi kunnen gescand worden. 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