{"id":76512,"date":"2023-04-19T15:59:42","date_gmt":"2023-04-19T13:59:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=76512"},"modified":"2023-04-21T09:16:53","modified_gmt":"2023-04-21T07:16:53","slug":"wie-is-toychamp-de-nieuwe-eigenaar-van-dreamland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/wie-is-toychamp-de-nieuwe-eigenaar-van-dreamland\/","title":{"rendered":"Wie is ToyChamp, de nieuwe eigenaar van Dreamland?"},"content":{"rendered":"\n<p><strong>ToyChamp<\/strong> krijgt 75% van de aandelen van <strong>Dreamland<\/strong> in handen en is zo plots 47&nbsp;speelgoedwinkels rijker. Toch is de formule nog geen bekende naam in Belgi\u00eb: een portret van de &#8220;nieuwe&#8221; topspeler.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aan de wieg van Fun<\/h2>\n\n\n\n<p>Achter ToyChamp gaat een heuse speelgoedfamilie schuil: de familie Nolmans had tot de millenniumwisseling een eigen keten met zes naar hen vernoemde speelgoedwinkels, Nolmans Familiewinkels, onder meer in Olen, Hasselt en Tielt-Winge.<\/p>\n\n\n\n<p>De groep van schoenenwinkels <strong>Euroshoe<\/strong> zat destijds mee in het kapitaal, maar die wilde van de diversificatie af. Omdat zich toen ook een generatiewissel opdrong, verkocht de familie de winkels in&nbsp;2000 aan investeerdersgroep <strong>Mitiska<\/strong>, die er samen met de West-Vlaamse Coemancenters uiteindelijk <strong>Fun<\/strong> van maakte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stiekem naar Nederland<\/h2>\n\n\n\n<p>Het speelgoedbloed kroop echter waar het niet gaan kon: omdat ze in Belgi\u00eb gebonden waren aan een niet-concurrentiebeding, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/toychamp-groeit-door-25ste-nederlandse-winkel-op-komst\/\" target=\"_blank\" rel=\"noopener\">trokken de broers Nolmans naar Nederland<\/a>. Onder de naam ToyChamp openden ze er al in&nbsp;2001 vijf winkels. Vandaag heeft ToyChamp 33&nbsp;winkels, waarvan 24&nbsp;in Nederland. In Belgi\u00eb heeft de keten negen winkels: zeven in Limburg en twee in Antwerpen. Leuk weetje: voor de overname in&nbsp;2000 haalde Nolmans een omzet van 570&nbsp;miljoen frank (een kleine vijftien miljoen euro tegen de wisselkoers van 2001), vorig jaar boekte de groep 75&nbsp;miljoen euro omzet.<\/p>\n\n\n\n<p>Nu maakt de familie Nolmans de comeback compleet met de overname van 47&nbsp;winkels van Dreamland. De deal is nog niet volledig rond, maar beide bedrijven <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/colruyt-group-verkoopt-dreamland-aan-toychamp\/\" target=\"_blank\" rel=\"noopener\">kondigen het princiepsakkoord vandaag al aan<\/a> na enkele weken van intensieve gesprekken. Tegen het einde van het jaar moet de acquisitie finaal zijn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Apart maar gelijklopend<\/h2>\n\n\n\n<p>Sowieso wordt de overname gedeeltelijk. Een bewuste keuze, zegt Koen Nolmans aan De Tijd: <strong>Colruyt <\/strong>blijft voor een kwart eigenaar en blijft ook <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/overnemer-dreamland-wij-hebben-bewezen-dat-stenen-speelgoedwinkels-een-toekomst-hebben\/10461631.html\" target=\"_blank\" rel=\"noopener\">eigenaar van alle panden<\/a>. ToyChamp wilde naar eigen zeggen een partner en huurt ook altijd zijn locaties, om de nodige flexibiliteit te behouden. De beide formules blijven bovendien naast elkaar bestaan, met eigen <em>branding<\/em> en hoofdkantoor.<\/p>\n\n\n\n<p>Hoewel de ketens erg gelijklopend zijn \u2013 buitenstedelijke winkels van 1.500&nbsp;tot&nbsp;2.000&nbsp;m\u00b2 \u2013 zet ToyChamp in de fysieke winkels sterk in op shop-in-shops en <em>in-store entertainment<\/em> voor de jonge klanten. De broers Nolmans zijn er dan ook van overtuigd dat ze Dreamland \u201cmet hun 35-jarige ervaring\u201d kunnen redden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ToyChamp krijgt 75% van de aandelen van Dreamland in handen. Toch is de formule nog geen bekende naam in Belgi\u00eb. Wie is de nieuwkomer?<\/p>\n","protected":false},"author":5,"featured_media":42027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[141,142,1031,1142],"topic":[275,281],"region":[90],"class_list":["post-76512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-colruyt-group","company-dreambaby","company-dreamland","company-toychamp","topic-analyse","topic-overname","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wie is ToyChamp, de nieuwe eigenaar van Dreamland? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"ToyChamp krijgt 75% van de aandelen van Dreamland in handen. 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