{"id":76895,"date":"2023-04-25T20:32:05","date_gmt":"2023-04-25T18:32:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=76895"},"modified":"2023-04-27T09:16:21","modified_gmt":"2023-04-27T07:16:21","slug":"omzetgroei-van-99-voor-carrefour-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/omzetgroei-van-99-voor-carrefour-belgie\/","title":{"rendered":"Omzetgroei van 9,9% voor Carrefour Belgi\u00eb"},"content":{"rendered":"\n

Carrefour<\/strong> heeft de start van het jaar niet gemist, met een omzetgroei van meer dan 12% in het eerste kwartaal van 2023. De Belgische dochter won marktaandeel en was \u00e9\u00e9n van de uitblinkers.<\/p>\n\n\n\n

\u201cMaxi-methode\u201d rendeert<\/h2>\n\n\n\n

De groepsomzet van Carrefour groeide in het eerste kwartaal met 12,3% naar 22 miljard euro. In alle landen steeg de omzet, op de belangrijkste markten won de foodretailer ook marktaandeel. Op de Franse thuismarkt noteert Carrefour een vergelijkbare omzetgroei van 7,1%, in de rest van Europa is dat 8,8%, in Latijns-Amerika zelfs 26%.<\/p>\n\n\n\n

In een moeilijke context met hoge inflatiecijfers en een consument die aan downtrading<\/em> doet, presteert Carrefour naar eigen zeggen beter dan de markt. De retailer dankt zijn goede resultaten onder andere aan de toepassing van de zogenaamde \u201cMaxi-methode\u201d, die de productiviteit in de winkels verbetert en shoppers oplossingen aanreikt om hun budget onder controle te houden door te focussen op het eersteprijsmerk Simpl, het huismerk Carrefour en de sterkste promoties.<\/p>\n\n\n\n

Logistieke problemen onder controle<\/h2>\n\n\n\n

Ook in Belgi\u00eb werpt die aanpak vruchten af: voor het derde opeenvolgende kwartaal boekte Carrefour hier een sterke omzetgroei (+9,9%), met name in de hypermarkten. Bovendien won het bedrijf weer marktaandeel in een zeer concurrerende omgeving. Klanten waarderen de koopkrachtinitiatieven van de retailer.<\/p>\n\n\n\n

\u201cOnder leiding van Geoffroy Gersdorff werd het Uitvoerend Comit\u00e9 eind 2022 vernieuwd en heringericht om alle uitdagingen van het strategisch plan Carrefour 2026 aan te gaan\u201d, meldt Carrefour Belgi\u00eb in een toelichting. \u201cZo wordt elke afdeling geleid door een toegewijde operationele directeur die zijn acties richt op klanttevredenheid. Bovendien heeft de komst van een nieuwe directeur logistiek bijgedragen tot de stabilisering van de logistieke stroom.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour heeft de start van het jaar niet gemist, met een omzetgroei op groepsniveau van meer dan 12% in het eerste kwartaal van 2023. 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