{"id":77761,"date":"2023-05-10T16:53:00","date_gmt":"2023-05-10T14:53:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77761"},"modified":"2023-05-12T20:33:54","modified_gmt":"2023-05-12T18:33:54","slug":"van-marcke-opent-virtuele-badkamerwinkel-in-hartje-antwerpen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/van-marcke-opent-virtuele-badkamerwinkel-in-hartje-antwerpen\/","title":{"rendered":"Van Marcke opent virtuele badkamerwinkel in hartje Antwerpen"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77764\" data-id=\"77764\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland6-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77766\" data-id=\"77766\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland5-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77768\" data-id=\"77768\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland4-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77770\" data-id=\"77770\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland3-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77772\" data-id=\"77772\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-2048x1366.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland2-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-77774\" data-id=\"77774\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/05\/vanmarckehopland1-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Sanitairspecialist <strong>Van Marcke<\/strong> opent in Antwerpen een fysieke virtuele winkel: in winkelstraat Hopland kunnen klanten volledig digitaal hun droombadkamer samenstellen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wereldprimeur in badkamerland<\/h2>\n\n\n\n<p>In hartje Antwerpen heeft vandaag Van Marcke Lab de deuren geopend. De bijzondere \u201cconcept &amp; experience store\u201d is maar 80 m\u00b2 groot, en toch kunnen bezoekers een volledige badkamer kiezen. Interactieve schermwanden en -tafels laten toe om volledig digitaal een badkamer samen te stellen, levensgroot te visualiseren en vervolgens \u2013 met ondersteuning van een interieuradviseur \u2013 in 3D tot leven te brengen in je eigen badkamerruimte.<\/p>\n\n\n\n<p>Het is een wereldprimeur voor de sanitaire sector, aldus Van Marcke. &#8220;We besloten een uniek en innovatief project op poten te zetten dat de online aankoop van een technisch complex product zoals een badkamer veel comfortabeler maakt\u201d, legt Aldric d\u2019Oultremont uit. Hij behoort tot de vierde generatie in het Belgische familiebedrijf en is trekker van het concept.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitaal met een fysieke touch<\/h2>\n\n\n\n<p>Op interactieve touchscreens leren klanten eerst het assortiment kennen. De productcombinaties worden dan via DeepScreen-technologie tot leven gebracht op grote LED-schermen. Vervolgens staan interieuradviseurs van Van Marcke klaar om de productcombinaties in de badkamer van de klant te plaatsen. Hiervoor wordt gebruik gemaakt van een interactieve tekentafel. Het resultaat wordt tot slot in 3D gevisualiseerd en ook de offerte ligt meteen klaar. De showroom wil zo tegemoetkomen aan de toenemende vraag naar totaaloplossingen.<\/p>\n\n\n\n<p>De interactieve tekentafel is trouwens het eerste product van Modulab, de eigen start-up van Van Marcke. \u201cOnze missie is immers om Creators of Comfort te zijn, en we zijn ervan overtuigd dat de integratie van digitale technologie cruciaal is om toekomstige aankoopbeslissingen comfortabel te maken voor onze klanten\u201d, licht Caroline Van Marcke, CEO van de Van Marcke Group, toe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanitairspecialist Van Marcke opent in Antwerpen een fysieke virtuele winkel: in winkelstraat Hopland kunnen klanten volledig digitaal hun droombadkamer samenstellen.<\/p>\n","protected":false},"author":5,"featured_media":77762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[763],"topic":[198,233,221],"region":[85],"class_list":["post-77761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-van-marcke","topic-e-commerce","topic-innovatie","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Van Marcke opent virtuele badkamerwinkel in hartje Antwerpen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Van Marcke opent in Antwerpen een fysieke virtuele winkel: in Hopland 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