{"id":77866,"date":"2023-05-11T15:54:34","date_gmt":"2023-05-11T13:54:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77866"},"modified":"2023-05-12T15:05:36","modified_gmt":"2023-05-12T13:05:36","slug":"wat-bruist-in-belgie-bol-com-wijst-het-aan","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/wat-bruist-in-belgie-bol-com-wijst-het-aan\/","title":{"rendered":"Wat bruist in Belgi\u00eb? Bol.com wijst het aan"},"content":{"rendered":"\n<p><strong>Bol.com<\/strong> past zijn Belgische thuispagina voortaan aan lokale trends en verkopers aan. Zo kan de  Nederlandse webshop nu ook volop inspelen op het communieseizoen. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lokaal podium<\/h2>\n\n\n\n<p>Rond communies en lentefeesten maken ze in Nederland veel minder poeha. Er nu kinderfietsen, partytenten of horloges extra in de kijker zetten, heeft dus geen zin. In Belgi\u00eb is het daarentegen precies waar mensen naar op zoek zijn. Hoe kan Bol.com beter op die cultuurverschillen inspelen? Door de \u201cetalagepagina\u201d, die bezoekers als eerste te zien krijgen, aan te passen aan het land.<\/p>\n\n\n\n<p>Bol.com zet voortaan lokale trends, merken en verkooppartners in de verf op een nieuwe webpagina enkel voor Belgen. Wie met een Belgisch IP-adres de website bezoekt, zal vanaf vandaag in de banner bovenaan de pagina \u2018Wat bruist in Belgi\u00eb\u2019 te zien krijgen. Zo wil het onlinewarenhuis lokale voorkeuren en wat uit Belgi\u00eb afkomstig is een eigen podium geven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleine minderheid<\/h2>\n\n\n\n<p>Interesses en tradities, zoals nu de communiefeesten, worden er naast Belgische handelaars en merken uitgelicht. Onder de rubriek \u2018Belgische merken\u2019 krijgen die laatste extra aandacht. Maar evenzeer populaire merken uit het buitenland die vaak door Belgische klanten worden gekocht, krijgen een extra categorie.<\/p>\n\n\n\n<p>Bol.com werkt intussen samen met 6.429 Belgische verkooppartners. Het is weliswaar nog maar een kleine minderheid, want in totaal telt het Nederlandse e-commerceplatform 51.000 verkooppartners, die verkopen aan 13 miljoen Nederlandse en Belgische klanten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bol.com past zijn Belgische thuispagina voortaan aan lokale trends en verkopers aan. Zo is het volop communieseizoen, iets waar de Nederlandse warenhuisketen nu ook op kan inspelen.<\/p>\n","protected":false},"author":5,"featured_media":77870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[390],"topic":[198,488],"region":[90],"class_list":["post-77866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-bol-com","topic-e-commerce","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wat bruist in Belgi\u00eb? 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