{"id":7791,"date":"2014-12-22T08:48:01","date_gmt":"2014-12-22T08:48:01","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/google-toont-effect-online-advertenties-op-winkelbezoek\/"},"modified":"2014-12-22T08:48:01","modified_gmt":"2014-12-22T08:48:01","slug":"google-toont-effect-online-advertenties-op-winkelbezoek","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-toont-effect-online-advertenties-op-winkelbezoek\/","title":{"rendered":"Google toont effect online advertenties op winkelbezoek"},"content":{"rendered":"<h2>Locatie delen<\/h2>\n<p>De tool van Google berekent <a href=\"http:\/\/www.adweek.com\/news\/technology\/googles-making-it-easier-figure-out-if-online-ads-actually-drive-store-traffic-162028\" target=\"_blank\" rel=\"noopener\">hoeveel klanten een winkel binnen 30 dagen<\/a> na het zien van een bepaalde advertentie een winkel zoeken. Enige voorwaarde is dat de gebruikers hun locatie delen met Google op hun smartphone.<\/p>\n<p>\u00a0<\/p>\n<p>De dienst wordt momenteel al gebruikt door Famous Footwear en Office Depot. Famous Footwear gebruikt de dienst nu ongeveer een jaar en uit de cijfers blijkt dat tussen 15 en 17 procent van de clicks op een advertentie leiden tot een bezoek aan een winkel. Office Depot gebruikt de dienst om na te gaan welke producten klanten online opzoeken, voor ze naar de winkel gaan.<\/p>\n<p>\u00a0<\/p>\n<p>Store Visits is \u00e9\u00e9n van de tools die Google in het leven heeft geroepen om zijn graantje mee te pikken van de offline verkopen, die momenteel nog altijd veel belangrijker zijn dan de online verkoop. De tool is voorlopig enkel beschikbaar in de Verenigde Staten en zal de komende maanden verder uitgerold worden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Locatie delen De tool van Google berekent hoeveel klanten een winkel binnen 30 dagen na het zien van een bepaalde advertentie een winkel zoeken. Enige voorwaarde is dat de gebruikers hun locatie delen met Google op hun smartphone. \u00a0 De dienst wordt momenteel al gebruikt door Famous Footwear en Office Depot. Famous Footwear gebruikt de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google toont effect online advertenties op winkelbezoek - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/google-toont-effect-online-advertenties-op-winkelbezoek\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google toont effect online advertenties op winkelbezoek - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Locatie delen De tool van Google berekent hoeveel klanten een winkel binnen 30 dagen na het zien van een bepaalde advertentie een winkel zoeken. Enige voorwaarde is dat de gebruikers hun locatie delen met Google op hun smartphone. \u00a0 De dienst wordt momenteel al gebruikt door Famous Footwear en Office Depot. 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