{"id":77928,"date":"2023-05-12T11:32:05","date_gmt":"2023-05-12T09:32:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=77928"},"modified":"2023-05-12T15:58:03","modified_gmt":"2023-05-12T13:58:03","slug":"hoe-adidas-zijn-yeezy-probleem-wil-oplossen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hoe-adidas-zijn-yeezy-probleem-wil-oplossen\/","title":{"rendered":"Hoe Adidas zijn Yeezy-probleem wil oplossen"},"content":{"rendered":"\n

Adidas<\/strong> gaat de onverkochte Yeezy-sneakers waarmee het opgezadeld zit na een afgesprongen partnerschap met Kanye West dan toch niet vernietigen, maar verkopen en de opbrengst doneren aan goede doelen.<\/p>\n\n\n\n

Vernietigen is geen optie<\/h2>\n\n\n\n

Voor zowat 1,2 miljard euro aan Yeezy-sneakers liggen in de magazijnen van Adidas te wachten op een oplossing. De sneakerfabrikant zag zich genoodzaakt een partnership met Ye (rapper Kayne West) op te zeggen na antisemitische en racistische uitspraken<\/a> van de artiest en wil de schoenen niet zomaar op de markt brengen. Maar ze vernietigen is ook geen duurzame optie.<\/p>\n\n\n\n

Op de aandeelhoudersvergadering van het bedrijf afgelopen donderdag heeft CEO Bj\u00f8rn Gulden gezegd dat hij nu toch van plan is om de producten te verkopen<\/a>, meldt The Guardian. Wanneer en hoe hij dat wil doen, kon hij nog niet zeggen.<\/p>\n\n\n\n

Ye ontvangt nog commissie<\/h2>\n\n\n\n

De opbrengsten zou Adidas voor een deel willen doneren aan organisaties die groepen vertegenwoordigen die gekwetst werden door de uitspraken van Ye. Met de overige inkomsten zou de sneakerfabrikant z\u2019n financi\u00eble verliezen kunnen beperken: de afschrijvingskost van de onverkochte sneakers werd geraamd op 700 miljoen euro.<\/p>\n\n\n\n

Opmerkelijk \u2013 en ook een beetje pijnlijk voor Adidas \u2013 is evenwel de vaststelling dat Ye bij een verkoop van deze producten nog altijd een commissie van 15% op de omzet zou ontvangen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adidas gaat de onverkochte Yeezy-sneakers waarmee het opgezadeld zit na een afgesprongen partnerschap met Kanye West dan toch niet vernietigen, maar verkopen en de opbrengst doneren aan goede doelen. <\/p>\n","protected":false},"author":3,"featured_media":65823,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[351],"topic":[488],"region":[],"class_list":["post-77928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-adidas","topic-marketing"],"acf":[],"yoast_head":"\nHoe Adidas zijn Yeezy-probleem wil oplossen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Adidas gaat de onverkochte Yeezy-sneakers waarmee het opgezadeld zit na een afgesprongen partnerschap met Kanye West toch 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