{"id":78317,"date":"2023-05-22T14:43:10","date_gmt":"2023-05-22T12:43:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78317"},"modified":"2023-05-23T17:41:44","modified_gmt":"2023-05-23T15:41:44","slug":"aldi-verspreidt-folder-via-whatsapp-in-luxemburg","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-verspreidt-folder-via-whatsapp-in-luxemburg\/","title":{"rendered":"Aldi verspreidt folder via WhatsApp in Luxemburg"},"content":{"rendered":"\n<p>Discounter <strong>Aldi<\/strong> gaat zijn digitale folder in Luxemburg ook verspreiden via WhatsApp. Het Groothertogdom neemt immers maatregelen om de publicatie van papieren folders in te perken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Elke maandag een bericht<\/h2>\n\n\n\n<p>Net als in Belgi\u00eb promoot Aldi in Luxemburg zijn digitale folder al een tijdje <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-publiceert-digitale-folder-op-melkverpakkingen\/\" target=\"_blank\" rel=\"noopener\">via QR-codes op melkverpakkingen<\/a>, op broodzakken en op de achterzijde van de kastickets. Nu neemt de discounter een nieuwe stap in het digitaliseringsproces: klanten kunnen de folder sinds vorige week ook raadplegen <a href=\"https:\/\/paperjam.lu\/article\/folder-aldi-passe-par-whatsapp\" target=\"_blank\" rel=\"noopener\">via berichtendienst WhatsApp<\/a>, meldt Paperjam. Ze ontvangen dan elke maandag een bericht met een link naar de nieuwe folder. Dat is volgens de retailer een primeur voor het Groothertogdom.<\/p>\n\n\n\n<p>Luxemburg heeft immers een afvalwet aangenomen die onder andere bepaalt dat consumenten expliciet moeten laten weten dat ze nog huis-aan-huispublicaties in de brievenbus willen ontvangen. Die maatregel gaat in vanaf 1&nbsp;januari 2024. Retailers bereiden zich daarop voor door hun folder te digitaliseren en te verspreiden via hun eigen website en andere mobiele applicaties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Luxemburg gaat Aldi z\u2019n digitale folder ook verspreiden via WhatsApp. Het Groothertogdom neemt immers maatregelen om de publicatie van papieren folders in te perken. <\/p>\n","protected":false},"author":3,"featured_media":78318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[764],"people":[],"extra":[],"company":[203],"topic":[630,273,488],"region":[187],"class_list":["post-78317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-folder","company-aldi","topic-digitalisering","topic-duurzaamheid","topic-marketing","region-luxemburg-land"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi verspreidt folder via WhatsApp in Luxemburg - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"In Luxemburg gaat Aldi z\u2019n digitale folder ook verspreiden via WhatsApp. Het Groothertogdom wil 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