{"id":78617,"date":"2023-05-26T13:10:50","date_gmt":"2023-05-26T11:10:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=78617"},"modified":"2023-05-26T13:56:11","modified_gmt":"2023-05-26T11:56:11","slug":"omzet-hema-stijgt-met-20","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/omzet-hema-stijgt-met-20\/","title":{"rendered":"Omzet Hema stijgt met 20%"},"content":{"rendered":"\n<p>Klanten vinden weer vaker de weg naar <strong>Hema<\/strong>: de warenhuisketen ziet de omzet en de winst fors stijgen. De nieuwe koers slaat aan, ziet CEO Saskia Egas Reparaz, die verder wil investeren in het vernieuwen van de winkels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Winkelbeleving<\/h2>\n\n\n\n<p>In het boekjaar&nbsp;2022, dat eind januari werd afgesloten, zag Hema de bruto-omzet met&nbsp;20% stijgen tot 1,966&nbsp;miljard euro. De winst voor belastingen steeg naar 31,6&nbsp;miljoen euro, nadat Hema in&nbsp;2021 voor het eerst in jaren zwarte cijfers schreef. Het aantal klanten in de winkels en online groeide met bijna&nbsp;35%. Dat is volgens de retailer te danken aan de koers die twee jaar geleden is ingezet \u201com Hema weer echt Hema te maken\u201d.<\/p>\n\n\n\n<p>Die nieuwe koers wordt ook zichtbaar met een vernieuwde winkelbeleving: in maart en april heeft Hema filialen in Alkmaar, Assen, Hilversum en Voorburg na een intensieve verbouwing heropend. De retailer test er een groot aantal nieuwe concepten en de resultaten zijn uitstekend. Daarom gaat Hema nog voor de zomer de test uitbreiden en meer winkels compleet vernieuwen.<\/p>\n\n\n\n<p>\u201cHema heeft een solide financi\u00eble basis voor verdere groei\u201d, zegt topvrouw Egas Reparaz. \u201cDe positieve reactie van klanten geeft ons het vertrouwen dat we onze positie en resultaten in de komende jaren blijven versterken.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Klanten vinden weer vaker de weg naar Hema: de warenhuisketen ziet de omzet en de winst fors stijgen. De nieuwe koers slaat aan, ziet CEO Saskia Egas Reparaz, die verder wil investeren in het vernieuwen van de winkels. <\/p>\n","protected":false},"author":3,"featured_media":78618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[419],"topic":[88],"region":[],"class_list":["post-78617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-hema","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omzet Hema stijgt met 20% - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Klanten vinden weer vaker de weg naar Hema: de warenhuisketen ziet de omzet en de winst 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