{"id":793,"date":"2011-09-08T10:31:58","date_gmt":"2011-09-08T10:31:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/promo-fashion-heet-precies-een-jaar-belbo\/"},"modified":"2011-09-08T10:31:58","modified_gmt":"2011-09-08T10:31:58","slug":"promo-fashion-heet-precies-een-jaar-belbo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/promo-fashion-heet-precies-een-jaar-belbo\/","title":{"rendered":"Promo Fashion heet precies een jaar Bel&amp;Bo"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" style=\"margin-bottom: 10px;margin-right: 10px\" title=\"Bel&amp;Bo logo\" alt=\"Bel&amp;Bo logo\" align=\"left\" width=\"200\" height=\"133\" src=\"\/sites\/default\/files\/spacer.png\" \/>Bel&amp;Bo viert zijn \u00e9\u00e9njarig bestaan. Vandaag (8 september) precies een jaar geleden werd de Belgische kledingketen Promo Fashion omgedoopt tot het modernere Bel&amp;Bo. De retailer blikt tevreden terug op de naamsverandering en bijhorende nieuwe look.<\/p>\n<h2>Vernieuwde waarden en normen<\/h2>\n<p>Op 8 september 2010 maakten de 65 winkels van Promo Fashion de overgang naar Bel&amp;Bo. De winkels kregen een nieuw kleedje, het merk en de collecties werden opgefrist en de opvallende naamsverandering met regenboogkleurig logo was de kers op de taart.<\/p>\n<p>\u00a0<\/p>\n<p>Aan de restyling ging een intensieve zoektocht van maar liefst twee jaar vooraf. Het was volgens zaakvoerder Michel Delfosse een zoektocht naar de juiste waarden en normen. En die heeft de keten uiteindelijk gevonden in \u2018Bel&amp;Bo\u2019.<\/p>\n<h2>79% naambekendheid<\/h2>\n<p>&#8220;De verschillende onderzoeken liegen er niet om, zowel qua naambekendheid als qua winkelervaring scoort Bel&amp;Bo hoog. Met een naambekendheid van 79% in Vlaanderen en 70% in Walloni\u00eb mogen we op een schitterende start rekenen&#8221;, verkondigt Michel Delfosse trots.<\/p>\n<p>\u00a0<\/p>\n<p>Bel&amp;Bo heeft 68 vestigingen verspreid over heel Belgi\u00eb, en is naar eigen zeggen nog in volle groei. De komende weken openen er alvast nieuwe winkels van het enseigne in Lochristi en Bree.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bel&amp;Bo viert zijn \u00e9\u00e9njarig bestaan. Vandaag (8 september) precies een jaar geleden werd de Belgische kledingketen Promo Fashion omgedoopt tot het modernere Bel&amp;Bo. De retailer blikt tevreden terug op de naamsverandering en bijhorende nieuwe look. Vernieuwde waarden en normen Op 8 september 2010 maakten de 65 winkels van Promo Fashion de overgang naar Bel&amp;Bo. De [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promo Fashion heet precies een jaar Bel&amp;Bo - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/promo-fashion-heet-precies-een-jaar-belbo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Promo Fashion heet precies een jaar Bel&amp;Bo - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bel&amp;Bo viert zijn \u00e9\u00e9njarig bestaan. 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