{"id":79784,"date":"2023-06-19T15:40:19","date_gmt":"2023-06-19T13:40:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79784"},"modified":"2023-06-22T17:44:15","modified_gmt":"2023-06-22T15:44:15","slug":"ikea-haalt-daim-en-ander-mondelez-snoep-uit-assortiment","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ikea-haalt-daim-en-ander-mondelez-snoep-uit-assortiment\/","title":{"rendered":"Ikea haalt Mondelez-snoep uit assortiment"},"content":{"rendered":"\n<p>Binnenkort vinden klanten geen <strong>Daim<\/strong> meer bij <strong>Ikea<\/strong>: de woonketen haalt alle producten van <strong>Mondelez<\/strong> uit haar assortiment. De koekjesfabrikant staat onder publieke druk omdat de groep in Rusland actief blijft, maar dat lijkt niet de reden te zijn&#8230;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oorlog of eigen label?<\/h2>\n\n\n\n<p>Ikea haalt gradueel alle Mondelez-producten uit haar winkels, zo bevestigt Zweedse woordvoerder Mattias Hennius aan de Zweedse krant G\u00f6teborgs-Posten. De bestaande voorraden worden nog wel verkocht, maar er worden <a href=\"https:\/\/www.gp.se\/ekonomi\/ikea-fasar-ut-mondelez-produkter-fr%C3%A5n-varuhusen-1.102579174\" target=\"_blank\" rel=\"noopener\">geen nieuwe producten ingekocht<\/a>. De chocoladerepen van Daim zijn nochtans een bestseller bij Ikea, terwijl de keten ook onder andere Marabou-chocolade van Mondelez aanbiedt.<\/p>\n\n\n\n<p>Met name in Zweden weren steeds meer bedrijven, organisaties en zelfs overheidsinstanties producten van snoepgigant Mondelez sinds bekend werd dat <a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/dirk-van-de-put-mondelez-in-rusland-blijven-was-de-zwaarste-beslissing-uit-mijn-carriere\/10469227\" target=\"_blank\" rel=\"noopener\">de fabrikant nog steeds actief is in Rusland<\/a>. De beslissing van Ikea zou echter \u201cvooral\u201d te maken hebben met de langetermijnambitie om zoveel mogelijk eigenmerkproducten in het assortiment te voeren.<\/p>\n\n\n\n<p>\u201cSinds enkele jaren richten we ons op zoetwaren met Ikea-label en hebben we onze eigen chocolade- en snoepproducten verder ontwikkeld\u201d, zegt Hennius. Ook in het buitenland verdwijnt dus alle snoepgoed van andere leveranciers, zoals Mondelez, gefaseerd uit de rekken, bevestigt Jurriaan Zuiderhoek, woordvoerder van Ikea in Nederland. <\/p>\n\n\n\n<p><em>(Dit artikel werd op 20&nbsp;juni bijgewerkt met een reactie van Ikea Nederland.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea haalt alle producten van Mondelez uit zijn assortiment. De meubelretailer wil alleen nog snoep onder eigen merknaam verkopen.<\/p>\n","protected":false},"author":5,"featured_media":79785,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[211,251],"topic":[],"region":[404],"class_list":["post-79784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-ikea","company-mondelez","region-zweden"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea haalt Mondelez-snoep uit assortiment - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea haalt alle producten van Mondelez uit zijn assortiment. 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