{"id":7984,"date":"2015-01-15T13:02:13","date_gmt":"2015-01-15T13:02:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/chris-van-wettere-benoemd-tot-algemeen-directeur-colruyt\/"},"modified":"2015-01-15T13:02:13","modified_gmt":"2015-01-15T13:02:13","slug":"chris-van-wettere-benoemd-tot-algemeen-directeur-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/chris-van-wettere-benoemd-tot-algemeen-directeur-colruyt\/","title":{"rendered":"Chris Van Wettere benoemd tot algemeen directeur Colruyt"},"content":{"rendered":"<h2>&#8220;Zie uw klanten graag&#8221;<\/h2>\n<p>De 54-jarige Chris Van Wettere, momenteel algemeen directeur van OKay, OKay Compact en Bio-Planet, wordt dus de <a href=\"http:\/\/www.colruytgroup.be\/nl\/nieuws\/chris-van-wettere-wordt-algemeen-directeur-colruyt-laagste-prijzen\" target=\"_blank\" rel=\"noopener\">nieuwe topman van Colruyt Laagste Prijzen<\/a>. Hij zal daarbij ook tijdelijk de rol van marketingdirecteur opnemen.<\/p>\n<p>\u00a0<\/p>\n<p>Van Wettere werkt al ruim dertig jaar voor Colruyt Group en stond eerst 10 jaar in de verkoop bij Colruyt. De jongste 12 jaar zorgde hij als directeur OKay mee voor de spectaculaire expansie van de buurtwinkelketen: die groeide van 13 winkels in 2003 tot 107 vandaag.<\/p>\n<p>\u00a0<\/p>\n<p>Van Wettere staat bekend als <a href=\"http:\/\/trends.knack.be\/economie\/ondernemen\/business-tips\/beste-advies-chris-van-wettere-zie-uw-klanten-graag\/article-normal-219691.html\" target=\"_blank\" rel=\"noopener\">de man die &#8220;klantentevredenheid&#8221; hoog in het vaandel voert<\/a>. De overtuiging dat een retailer in de eerste plaats voor tevreden klanten moet zorgen, werd hem ingelepeld door die andere Colruyt-veteraan, Jean-Pierre Roelands: &#8220;Je kan het vergelijken met voetballers die per se de match willen winnen&#8221;, aldus Chris Van Wettere.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Als de spelers continu naar het scorebord staren, dan zijn ze niet bezig met voetballen. Diezelfde tunnelvisie is ook in de retail schadelijk. Wie daarentegen van klantentevredenheid prioriteit nummer \u00e9\u00e9n maakt, wordt daarvoor ook beloond in de resultaten. Dat is de weg naar duurzaam succes.&#8221;<\/p>\n<p>\u00a0<\/p>\n<h2>Stoelendans bij Colruyt<\/h2>\n<p>Chris Van Wettere wordt als algemeen directeur van OKay en OKay Compact opgevolgd door de 42-jarige Fabrice Gobbato, momenteel nog directeur verkoop en marketingcommunicatie bij OKay. Gobbato werkt al 15 jaar voor Colruyt Group en timmerde de voorbije 7 jaar mee aan de versnelde expansie van OKay.<\/p>\n<p>\u00a0<\/p>\n<p>Sinds het <a href=\"nl\/belgie\/food\/item\/17427-luc-rogge-stopt-als-directeur-generaal-colruyt\" target=\"_blank\" rel=\"noopener\">vertrek, begin 2014, van Luc Rogge<\/a> als directeur-generaal van de Colruyt-keten had Frans Colruyt tijdelijk de functie van algemeen directeur op zich genomen.\u00a0Dat intermezzo loopt met de aanstelling van Chris Van Wettere ten einde.\u00a0Frans Colruyt zal zich nu volop kunnen focussen op zijn rol als COO Retail en vanuit die hoedanigheid de verschillende retailformules van Colruyt Group verder aansturen. Jef Colruyt blijft in functie als CEO Colruyt Group.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Zie uw klanten graag&#8221; De 54-jarige Chris Van Wettere, momenteel algemeen directeur van OKay, OKay Compact en Bio-Planet, wordt dus de nieuwe topman van Colruyt Laagste Prijzen. Hij zal daarbij ook tijdelijk de rol van marketingdirecteur opnemen. \u00a0 Van Wettere werkt al ruim dertig jaar voor Colruyt Group en stond eerst 10 jaar in de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-7984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chris Van Wettere benoemd tot algemeen directeur Colruyt - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/chris-van-wettere-benoemd-tot-algemeen-directeur-colruyt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chris Van Wettere benoemd tot algemeen directeur Colruyt - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"&#8220;Zie uw klanten graag&#8221; De 54-jarige Chris Van Wettere, momenteel algemeen directeur van OKay, OKay Compact en Bio-Planet, wordt dus de nieuwe topman van Colruyt Laagste Prijzen. 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