{"id":79919,"date":"2023-06-21T10:58:51","date_gmt":"2023-06-21T08:58:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79919"},"modified":"2023-06-22T08:49:50","modified_gmt":"2023-06-22T06:49:50","slug":"farm-bouwt-waalse-winkels-biostory-om","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/farm-bouwt-waalse-winkels-biostory-om\/","title":{"rendered":"F\u00e4rm bouwt Waalse winkels Biostory om"},"content":{"rendered":"\n<p>De vijf winkels van <strong>Biostory<\/strong> in Waals-Brabant en de <strong>Origin\u2019O<\/strong> in Overijse heropenen onder de <strong>F\u00e4rm<\/strong>-vlag. De bioketen nam de vestigingen vorig jaar over, maar de heropening lukt eind deze maand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe branding<\/h2>\n\n\n\n<p>Behalve een nieuw winkelconcept gaat de omschakeling gepaard met een verdubbeling van het aanbod van bulkproducten, een versterking van het Belgische aanbod van groenten en fruit en \u201ceen strikte toepassing van de regels van het F\u00e4rm-productcharter\u201d.<\/p>\n\n\n\n<p>Dat laatste betekent onder andere dat er geen producten van beursgenoteerde multinationals meer worden verkocht, dat de koffie en chocolade enkel van eerlijke handel mogen komen en dat er geen plastic waterflessen te vinden zijn. \u201cWe willen gezonde, duurzame en kwaliteitsvolle voeding aanbieden die toegankelijk is voor zoveel mogelijk mensen. Dat vraagt om duidelijke <em>commitments<\/em>, onderbouwd met een merkbelofte\u201d, zegt medeoprichter Alexis Descampe.<\/p>\n\n\n\n<p>In maart 2022 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/organic-merger-belgium-ekoplaza-and-farm-join-forces\/\" target=\"_blank\" rel=\"noopener\">fuseerde F\u00e4rm met de Belgisch-Nederlandse familiegroep <strong>Biotope<\/strong><\/a>, gekend van de winkels Ekoplaza en Origin\u2019O. Beide bedrijven staan voor bioproducten, maar willen ook andere duurzaamheidsverbintenissen toevoegen en hebben als doel het prijsverschil tussen bioproducten en niet-bio te verkleinen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De vijf winkels van Biostory in Waals-Brabant en de Origin\u2019O in Overijse heropenen als  F\u00e4rm. De bioketen nam de vestigingen vorig jaar over.<\/p>\n","protected":false},"author":5,"featured_media":43718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[450],"people":[],"extra":[],"company":[452,1071],"topic":[281],"region":[90],"class_list":["post-79919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biologisch","company-ekoplaza","company-farm","topic-overname","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>F\u00e4rm bouwt Waalse winkels Biostory om - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De vijf winkels van Biostory in Waals-Brabant en de Origin\u2019O in Overijse heropenen als F\u00e4rm. 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