{"id":79973,"date":"2023-06-22T09:50:17","date_gmt":"2023-06-22T07:50:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=79973"},"modified":"2023-06-22T11:30:16","modified_gmt":"2023-06-22T09:30:16","slug":"operatie-verjonging-standaard-boekhandel-opent-belevingskelder-voor-booktok-generatie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/operatie-verjonging-standaard-boekhandel-opent-belevingskelder-voor-booktok-generatie\/","title":{"rendered":"[In beeld] Standaard Boekhandel opent belevingskelder voor #BookTok-generatie"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"750\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79980\" data-id=\"79980\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-1024x750.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-1024x750.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-300x220.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4-768x562.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-4.jpg 1277w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79978\" data-id=\"79978\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-5.jpg 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"678\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79986\" data-id=\"79986\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-1024x678.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-1024x678.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-1.jpg 1445w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"671\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79982\" data-id=\"79982\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-1024x671.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-1024x671.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-768x504.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-3.jpg 1452w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79984\" data-id=\"79984\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-1024x682.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-1024x682.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-2.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"952\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79974\" data-id=\"79974\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7.jpg 773w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7-244x300.jpg 244w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-7-768x946.jpg 768w\" sizes=\"(max-width: 773px) 100vw, 773px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"635\" height=\"831\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-79976\" data-id=\"79976\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-6.jpg 635w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/06\/Ya-Underground-6-229x300.jpg 229w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">\u00a9 Jolien Verdickt <\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>De Leuvense vestiging van <strong>Standaard Boekhandel<\/strong> breidt uit met een lees- en belevingsruimte voor jonge boekenwurmen, onder de naam #YA-Underground. De winkel wordt zo de grootste boekhandel van het land.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ontmoetingsplek<\/h2>\n\n\n\n<p>Jongvolwassenen \u2013 de generatie van 15 tot 25 jaar, ook bekend als <em>Young Adults<\/em> of Gen Z \u2013 vinden de weg terug naar het lezen. Daar is de populaire hashtag #BookTok op TikTok niet vreemd aan. Al een tijdje speelt Standaard Boekhandel in op het toenemend leesgedrag bij deze generatie, met specifieke evenementen in de winkels en een succesvolle YA-Day in de Gentse bibliotheek De Krook dit jaar. Nu zet de boekenketen een nieuwe stap met de opening van #YA-Underground, een lees- en belevingsruimte in de kelderverdieping van de Leuvense winkel op het Rector de Somerplein.<\/p>\n\n\n\n<p>Het moet de <em>place to be<\/em> worden voor jonge boekenwurmen, waar jongeren samen kunnen lezen, langspeelplaten (jawel!) draaien, chillen, hun favoriete auteurs ontmoeten \u00e9n creatieve workshops volgen. Het Antwerpse architectenbureau PUUR en designspecialist Retail &amp; Offices ontwierpen een gezellige ruimte met een <em>vintage<\/em> toets, waarin boeken op houten paletten gepresenteerd worden. Comfortabele zetels om in te hangen dragen bij tot de huiselijke sfeer, met leuke details als kamerplanten, discobollen en staande leeslampen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stijgende verkoopcijfers<\/h2>\n\n\n\n<p>\u201cJongeren zijn altijd al een doelgroep geweest die moeilijker aan het lezen te krijgen was\u201d, zegt Carl Lenaerts, CEO van Standaard Boekhandel. \u201cDat TikTok ook invloed heeft op het leesgedrag en de leesmotivatie van jongeren, is af te leiden uit de stijgende verkoopcijfers in onze boekhandels. Als Standaard Boekhandel willen we jongeren niet alleen een divers aanbod bieden, met #YA-Underground willen we een offline plek cre\u00ebren waar jongeren letterlijk tussen de boeken kunnen zitten. Of waarom niet, een #BookTok kunnen opnemen.\u201d<\/p>\n\n\n\n<p>De opening van de 250&nbsp;m\u00b2 grote #YA-Underground ruimte brengt de totale winkeloppervlakte van de Leuvense winkel nu op 1.250&nbsp;m\u00b2, waarmee hij volgens de retailer de grootste boekhandel van het land is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Leuvense vestiging van Standaard Boekhandel breidt uit met een lees- en belevingsruimte voor jonge boekenwurmen, onder de naam #YA-Underground. De winkel wordt zo de grootste boekhandel van het land. <\/p>\n","protected":false},"author":3,"featured_media":79980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[673],"topic":[264],"region":[569],"class_list":["post-79973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-standaard-boekhandel","topic-winkelconcept","region-vlaams-brabant"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In beeld] Standaard Boekhandel opent belevingskelder voor #BookTok-generatie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De Leuvense vestiging van Standaard 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