{"id":80514,"date":"2023-06-28T16:01:27","date_gmt":"2023-06-28T14:01:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=80514"},"modified":"2023-06-30T13:25:55","modified_gmt":"2023-06-30T11:25:55","slug":"hm-lanceert-compact-winkelconcept-in-belgie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-lanceert-compact-winkelconcept-in-belgie\/","title":{"rendered":"H&M lanceert compact winkelconcept in Belgi\u00eb"},"content":{"rendered":"\n

Binnenkort lanceert H&M een nieuw, compact winkelconcept in Belgi\u00eb. Ook gaat de moderetailer meer H&M Home-afdelingen openen in ons land.<\/p>\n\n\n\n

Makkelijke winkelervaring<\/h2>\n\n\n\n

Ondanks een sterke trend naar online blijft H&M investeren in fysieke winkels: de retailer optimaliseert voortdurend zijn fysieke winkelnetwerk. Nog dit jaar gaat H&M een nieuw, compact winkelformaat uittesten<\/a>: een concept voor kleinere steden dat klanten een betere winkelervaring moet bieden. \u201cHet is een concept dat we wereldwijd hebben ontwikkeld en dat we nog dit jaar naar Belgi\u00eb gaan brengen. Ik kan de locatie nog niet verklappen, want het contract is nog niet getekend\u201d, zegt P\u00e4r Lindb\u00e4ck, country manager<\/em> voor Frankrijk, Belgi\u00eb en Luxemburg, in een interview met RetailDetail.<\/p>\n\n\n\n

\u201cHet gaat erom de juiste locatie \u00e9n het juiste winkelformaat te vinden. Vroeger, in de periode voor de digitalisering, ging het enkel om locatie, locatie, locatie. Nu is het een combinatie van locatie en format.\u201d Ook gaat de modeketen meer H&M Home-afdelingen toevoegen in een aantal Belgische winkels. In de recent vernieuwde Antwerpse vestiging werd die ook uitgebreid.<\/p>\n\n\n\n

\n
Lees hier het volledige interview met P\u00e4r Lindb\u00e4ck.<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Binnenkort lanceert H&M een nieuw, compact winkelconcept in Belgi\u00eb. Ook gaat de moderetailer meer H&M Home afdelingen openen in ons land. <\/p>\n","protected":false},"author":3,"featured_media":80515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[526],"topic":[197,264],"region":[],"class_list":["post-80514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-expansie","topic-winkelconcept"],"acf":[],"yoast_head":"\nH&M lanceert compact winkelconcept in Belgi\u00eb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Binnenkort lanceert H&M een nieuw, compact winkelconcept in Belgi\u00eb. 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