{"id":81165,"date":"2023-07-13T09:22:03","date_gmt":"2023-07-13T07:22:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=81165"},"modified":"2023-07-17T14:14:19","modified_gmt":"2023-07-17T12:14:19","slug":"about-you-klimt-uit-het-rood","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/about-you-klimt-uit-het-rood\/","title":{"rendered":"About You klimt uit het rood"},"content":{"rendered":"\n<p>Zalando-uitdager <strong>About You<\/strong> draait sneller dan verwacht winst. Het modeplatform sneed stevig in de marketingkosten en zag de omzet licht groeien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Weinig omzetbeweging<\/h2>\n\n\n\n<p>Ondanks de \u201cnog steeds uitdagende marktomgeving\u201d, is co-CEO Tarek M\u00fcller blij aan te kondigen dat het e-commercebedrijf in het eerste kwartaal van dit jaar eindelijk winst heeft behaald. In het kwartaal vanaf eind februari klokte de operationele winst af op 4,2&nbsp;miljoen euro, tegenover 28,8&nbsp;miljoen euro in de min een jaar eerder. Analisten rekenden nog op een verlies van 16&nbsp;miljoen euro.<\/p>\n\n\n\n<p>De omzet lag &#8211; in lijn met de verwachtingen &#8211; op 507,1&nbsp;miljoen euro, goed voor een bescheiden groei van 0,6%. About You noemt een sterke vergelijkingsbasis, aanhoudend hoge voorraadniveaus en verzwakt consumentensentiment door de frisse lente als boosdoeners. Het consumentenvertrouwen zou in de loop van het kwartaal wel zijn verbeterd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketingkosten door twee<\/h2>\n\n\n\n<p>Het modeplatform werkte vooral aan de kostenkant van de balans: de marketinguitgaven halveerden, terwijl de administratieve kosten daalden met&nbsp;15,1%. \u201cDoor vroegtijdige strategische en operationele maatregelen konden we onze voorraden, logistiek en marketing- en personeelsplanning verder optimaliseren\u201d, zegt M\u00fcller daar zelf over.<\/p>\n\n\n\n<p>Voor het hele jaar blijft About You op break-even rekenen, op een omzetgroei tussen de 1&nbsp;en&nbsp;11%. \u201cSamen met de gerealiseerde omzetgroei hebben we in het afgelopen kwartaal de basis gelegd voor winstgevende groei van onze groep op de lange termijn\u201d, gelooft de co-CEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando-uitdager About You draait sneller dan verwacht break-even. Het modeplatform sneed stevig in de marketingkosten en zag de omzet licht groeien.<\/p>\n","protected":false},"author":5,"featured_media":27460,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[502],"topic":[88],"region":[177],"class_list":["post-81165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-about-you","topic-bedrijfsresultaten","region-duitsland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About You klimt uit het rood - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/about-you-klimt-uit-het-rood\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About You klimt uit het rood - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zalando-uitdager About You draait sneller dan verwacht break-even. 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