{"id":81370,"date":"2023-07-19T11:08:37","date_gmt":"2023-07-19T09:08:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=81370"},"modified":"2023-07-20T09:46:40","modified_gmt":"2023-07-20T07:46:40","slug":"kassaloze-aldi-shop-go-nu-ook-zonder-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/kassaloze-aldi-shop-go-nu-ook-zonder-app\/","title":{"rendered":"Kassaloze Aldi Shop &#038; Go nu ook zonder app"},"content":{"rendered":"\n<p>Eerst had je een kredietkaart nodig, dan een app, maar nu kan iedereen zomaar de kassaloze <strong>Aldi<\/strong> Shop &amp; Go in Utrecht binnenlopen. Helemaal contactloos is de winkel dan ook niet meer, want afrekenen gebeurt aan een betaalzuil.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zonder drempels<\/h2>\n\n\n\n<p>Aldi maakt de toegang tot zijn kassaloze Shop &amp; Go in Utrecht helemaal vrij. Oorspronkelijk kon je er alleen met een kredietkaart betalen, wat voor veel consumenten een drempel vormde. Later lanceerde Aldi een speciale Shop &amp; Go-app om binnen te komen en de boodschappen te betalen. Nu kunnen klanten de testwinkel gewoon binnenlopen en zelf een digitale betaalmethode kiezen.<\/p>\n\n\n\n<p>\u201cWe hebben ervaren dat sommige klanten niet graag de app wilden downloaden en gebruiken. Nu kan iedereen de winkel in, zelfs zonder app\u201d, zegt projectleider Omar Sadaty. \u201cDaarnaast is het nu ook mogelijk om de boodschappen met pin te betalen, waarmee we tegemoetkomen aan de wens van verschillende klanten.\u201d Er is op die manier wel nog een soort kassamoment: klanten rekenen bij een betaalzuil af met hun bankpas, Apple Pay, Google Pay of credit card.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Een jaar open<\/h2>\n\n\n\n<p>Verder blijft het contactloze systeem overeind: intelligente camera\u2019s in het plafond en sensoren in de schappen detecteren de bewegingen van de klant en het gekozen product, zodat de boodschappen tijdens het winkelen direct in de tas kunnen en niet hoeven te worden gescand. Na betaling ontvangt de klant een bon met QR-code om de winkel te verlaten.<\/p>\n\n\n\n<p>Klanten kunnen er ook nog steeds voor kiezen om af te rekenen met de app. De pilootwinkel ligt aan de Lange Viestraat in Utrecht en is inmiddels een jaar open. Aldi hoopt de technologie later verder uit te breiden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iedereen kan nu zomaar de kassaloze Aldi Shop &#038; Go in Utrecht binnenlopen. Helemaal contactloos is het wel niet meer, want afrekenen gebeurt aan een betaalzuil.<\/p>\n","protected":false},"author":5,"featured_media":59980,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203],"topic":[233],"region":[113],"class_list":["post-81370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-innovatie","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kassaloze Aldi Shop &amp; Go nu ook zonder app - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Iedereen kan nu de Aldi Shop &amp; Go in Utrecht binnenlopen. 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