{"id":82317,"date":"2023-08-10T10:58:05","date_gmt":"2023-08-10T08:58:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=82317"},"modified":"2023-08-11T09:00:25","modified_gmt":"2023-08-11T07:00:25","slug":"aangepaste-strategie-bezorgt-henkel-hogere-winst","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/aangepaste-strategie-bezorgt-henkel-hogere-winst\/","title":{"rendered":"Aangepaste strategie bezorgt Henkel hogere winst"},"content":{"rendered":"\n

Prijsverhogingen, besparingen en een optimalisering van het assortiment bezorgen Henkel<\/strong> een mooie omzet- en winstgroei. Voor topman Carsten Knobel is dat een bewijs dat de nieuwe strategie loont.<\/p>\n\n\n\n

Voorspoedige integratie<\/h2>\n\n\n\n

De fabrikant van bekende merken als Fa, Persil en Pritt heeft het afgelopen halfjaar een autonome omzetgroei van 4,9% tot 10,9 miljard euro gerealiseerd. De operationele winst steeg zelfs met 7,6% naar 1,3 miljard euro. De sterke cijfers zijn onder andere te danken aan hogere verkoopprijzen: het bedrijf slaagde erin de hogere kosten voor grondstoffen en logistiek door te rekenen aan zijn klanten, maar dat is niet het hele verhaal.<\/p>\n\n\n\n

Belangrijk zijn ook de besparingen die voortvloeien uit het cre\u00ebren van \u00e9\u00e9n divisie Consumer Brands<\/a>, waarin de afdelingen schoonmaakproducten en (af)wasmiddelen enerzijds en schoonheid en verzorging anderzijds werden samengevoegd. Die integratie verloopt voorspoediger dan verwacht. Ook optimaliseert Henkel zijn productportfolio, waarbij de focus steeds meer komt te liggen op producten met hoge marges en groot groeipotentieel. Die strategie blijkt vruchten af te werpen.<\/p>\n\n\n\n

Weg uit Rusland<\/h2>\n\n\n\n

\u201cOver het algemeen zijn we trots op de succesvolle bedrijfsprestaties in de eerste helft van het jaar en de goede vooruitgang die we hebben geboekt bij de uitvoering van onze strategische agenda \u2013 ondanks het aanhoudend moeilijke economische klimaat\u201d, aldus Knobel, die meteen de vooruitzichten voor het volledige boekjaar verhoogt.<\/p>\n\n\n\n

Het bedrijf meldt ook dat het de verkoop van zijn Russische divisie succesvol heeft afgerond. In april had Henkel al aangekondigd dat het Rusland zou verlaten naar aanleiding van de oorlog in Oekra\u00efne, en dat het zijn activiteiten daar zou verkopen aan een consortium van lokale investeerders. Die deal is nu helemaal rond: de verkoopprijs bedraagt 54 miljard roebel (ongeveer 600 miljoen euro).<\/p>\n","protected":false},"excerpt":{"rendered":"

Prijsverhogingen, besparingen en een optimalisering van het assortiment bezorgen Henkel een mooie omzet- en winstgroei. 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