{"id":83317,"date":"2023-09-01T10:26:20","date_gmt":"2023-09-01T08:26:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83317"},"modified":"2023-09-01T16:12:25","modified_gmt":"2023-09-01T14:12:25","slug":"naf-naf-vraagt-bescherming-tegen-schuldeisers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/naf-naf-vraagt-bescherming-tegen-schuldeisers\/","title":{"rendered":"Naf Naf vraagt bescherming tegen schuldeisers"},"content":{"rendered":"\n

De Franse modeketen Naf Naf<\/strong>, met ook een handvol winkels in Belgi\u00eb, heeft curatele aangevraagd. Het merk vervoegt zo de lange lijst Franse moderetailers op de rand van de afgrond. <\/p>\n\n\n\n

Omzet daalt<\/h2>\n\n\n\n

Het modelabel is eind augustus gestopt met betalingen en heeft een aanvraag ingediend bij de handelsrechtbank van Bobigny om onder curatele te worden gesteld. Op 5 september vindt een hoorzitting plaats, waarna de eigenaren hopen dat ze een herstelplan mogen indienen en op zoek willen gaan naar overnemers. De vakbonden beloven zich alvast bij de rechtbank te verzamelen, want ook de lonen van 800 werknemers zouden nog niet zijn betaald.<\/p>\n\n\n\n

De aanvraag moet Naf Naf toelaten alle noodzakelijke maatregelen te nemen om haar voortbestaan te garanderen, vertelde topman Sel\u00e7uk Yilmaz aan FashionNetwork. Hij zoekt de redenen voor “een verslechtering van de omzet<\/a>” en “een toename van het gewicht van de schulden” in een krimpende markt met “afnemend verkeer”.<\/p>\n\n\n\n

In juni voerde het modebedrijf al een reorganisatie op het hoofdkantoor door, waardoor 27 banen verloren gingen. In het voorjaar vertrokken ook verschillende managers, waaronder algemeen directeur Luc Mory. Naf Naf zou onder andere kampen met huurachterstanden, die nog dateren van de coronaperiode.<\/p>\n\n\n\n

De Franse vloek<\/h2>\n\n\n\n

Het is niet de eerste keer dat Naf Naf in de moeilijkheden zit: in 2020 werd de keten al onder curatele geplaatst, waarna ze werd overgenomen door de Frans-Turkse SY-groep, een leverancier van het merk. Toen werd fors in het personeels- en winkelbestand gesnoeid, maar blijkbaar was dat niet voldoende voor nieuwe bloei.<\/p>\n\n\n\n

Naf Naf is lang niet alleen: tientallen Franse moderetailers staan op omvallen of verdwenen recent<\/a>. Ze kunnen de concurrentie van grote internationale spelers, die vaak sterk gedigitaliseerd en goedkoper zijn, niet meer aan. Naf Naf heeft op dit moment ook in Belgi\u00eb nog een handvol winkels, waaronder in Brussel en Waver.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Franse modeketen Naf Naf, met ook een handvol winkels in Belgi\u00eb, heeft curatele aangevraagd. 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