{"id":83389,"date":"2023-09-01T15:43:56","date_gmt":"2023-09-01T13:43:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83389"},"modified":"2023-09-01T16:15:19","modified_gmt":"2023-09-01T14:15:19","slug":"coolblue-opent-verbeterd-winkelconcept-in-mechelen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/coolblue-opent-verbeterd-winkelconcept-in-mechelen\/","title":{"rendered":"Coolblue opent \u201cverbeterd\u201d winkelconcept in Mechelen"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"679\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83398\" data-id=\"83398\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--1024x679.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--1024x679.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--768x509.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen--185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-.jpg 1381w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83396\" data-id=\"83396\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-2.jpg 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83394\" data-id=\"83394\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-3.jpg 1297w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83392\" data-id=\"83392\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-1024x676.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-1024x676.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-768x507.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-4.jpg 1298w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-83390\" data-id=\"83390\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-1024x677.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-1024x677.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-768x508.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/09\/Coolblue-Mechelen-5.jpg 1296w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Op het winkelpark Malinas in Mechelen heeft <strong>Coolblue<\/strong> een zevende Belgische fysieke winkel geopend, die klanten nog meer wil inspireren door een aangepaste opstelling van de producten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspiratieclusters<\/h2>\n\n\n\n<p>Fysieke winkels zijn belangrijk voor Coolblue, omdat klanten bepaalde producten toch nog liefst willen ervaren vooraleer ze te kopen. \u201cWanneer je op zoek bent naar een tv, dan wil je die eerst zelf zien. Zoek je een koptelefoon, dan wil je even horen hoe die \u00e9cht klinkt\u201d, zegt Arne Van Verdegem, manager groei van Coolblue Belgi\u00eb.<\/p>\n\n\n\n<p>Om die ervaring nog te verbeteren, heeft de retailer in Mechelen enkele aanpassingen doorgevoerd aan de productpresentaties. Zo kunnen klanten er tv\u2019s ervaren in verschillende gebruikssituaties, zoals een sport-, game- of filmopstelling. Ook zijn er zogenaamde inspiratieclusters, waarin je kan zien hoe je bijvoorbeeld optimaal kan thuiswerken. De winkel verkoopt meer dan duizend producten op zowat duizend vierkante meter, onderverdeeld in zes \u2018productwerelden\u2019: Televisies, Telefonie, Audio, Huishoudelijk, Gaming en IT.<\/p>\n\n\n\n<p>De Mechelse winkel is de zevende in Belgi\u00eb voor de Nederlandse elektroretailer, na Antwerpen (Wilrijk), Brussel, Gent, Hasselt, Kortrijk en Zaventem. Later dit jaar opent Coolblue nog verkooppunten in Brugge en Olen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op het winkelpark Malinas in Mechelen heeft Coolblue een zevende Belgische fysieke winkel geopend, die klanten nog meer wil inspireren door een aangepaste opstelling van de producten. <\/p>\n","protected":false},"author":3,"featured_media":83398,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[],"people":[],"extra":[],"company":[798],"topic":[221],"region":[85],"class_list":["post-83389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","company-coolblue","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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