{"id":83927,"date":"2023-09-14T11:22:38","date_gmt":"2023-09-14T09:22:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=83927"},"modified":"2023-09-18T10:25:11","modified_gmt":"2023-09-18T08:25:11","slug":"zalando-verkoopt-nu-ook-via-filmpjes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-verkoopt-nu-ook-via-filmpjes\/","title":{"rendered":"Zalando lanceert eigen digitaal magazine"},"content":{"rendered":"\n<p><strong>Zalando<\/strong> lanceert Stories: een soort digitaal magazine op het modeplatform, dat consumenten wil inspireren met video\u2019s van influencers, tips en andere vormen van storytelling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Contenthub<\/h2>\n\n\n\n<p>De Duitse modemarktplaats wil een nieuwe winkelervaring cre\u00ebren dankzij filmpjes over trends, samenwerkingen met influencers en gesponsorde verhalen. De Stories zijn vooral korte video\u2019s en staan zowel op een speciale <em>contenthub<\/em> als op de website, app en socialemediakanalen.<\/p>\n\n\n\n<p>\u201cWe weten dat klanten op ons platform op zoek zijn naar inspiratie en met Stories on Zalando doen we precies dat. We maken visueel aantrekkelijke formats die laten zien wat nieuw is of de volgende trend is\u201d, zegt Anne Pascual daarover. \u201cWe gaan verder dan de traditionele winkelervaring door inspiratie centraal te stellen.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wekelijkse verhalen<\/h2>\n\n\n\n<p>Zalando krijgt daarvoor de hulp van <strong>Highsnobiety<\/strong>, een platform voor modecontent, dat de retailer precies met die reden vorig jaar kocht. Highsnobiety fungeert als strategisch en creatief adviseur en helpt Zalando bij het ontwikkelen van nieuwe formats. Inmiddels heeft Zalando zo meer dan tachtig producten gepresenteerd waarvan de video&#8217;s door zeven miljoen unieke gebruikers zijn bekeken.<\/p>\n\n\n\n<p>Er komen wekelijkse contentupdates, in vijf verschillende rubrieken. Voor de wekelijkse Cover Story bijt bijvoorbeeld zangeres Charlie XCX de spits af, in de eerste \u2018Style Bible\u2019 deelt Iers-Schotse zanger-muziekproducer Sega Bodega zijn eigen stijlgids.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zalando lanceert Stories: een contentsegment op het modeplatform dat consumenten wil inspireren met video\u2019s.<\/p>\n","protected":false},"author":5,"featured_media":83928,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[287],"topic":[488],"region":[90],"class_list":["post-83927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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