{"id":8435,"date":"2015-02-26T15:00:26","date_gmt":"2015-02-26T15:00:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/lego-movie-en-lego-friends-stuwen-omzet-lego-omhoog\/"},"modified":"2015-02-26T15:00:26","modified_gmt":"2015-02-26T15:00:26","slug":"lego-movie-en-lego-friends-stuwen-omzet-lego-omhoog","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lego-movie-en-lego-friends-stuwen-omzet-lego-omhoog\/","title":{"rendered":"The Lego Movie en Lego Friends stuwen omzet Lego omhoog"},"content":{"rendered":"<h2>Tweede Lego Movie al aangekondigd<\/h2>\n<p>Lego zag over heel 2014 zijn <a href=\"http:\/\/www.lego.com\/en-us\/aboutus\/news-room\/2015\/february\/lego-group-2014-annual-results\" target=\"_blank\" rel=\"noopener\">verkoop stijgen met 13% tot 28,6 miljard kroon<\/a> (ca. 3,8 miljard euro) en de nettowinst met 15% tot 7 miljard kroon (net geen miljard euro). Het Lego Friends-gamma, de pastelkleurige blokjes en figuurtjes waarmee Lego nu al enkele jaren de kleinemeisjesharten verovert, blijft daarbij een absolute topper.<\/p>\n<p>\u00a0<\/p>\n<p>De &#8216;blokjesmaker&#8217; profiteerde ook volop van het enorme succes van The Lego Movie, wereldwijd een heuse kaskraker: met een budget van vijftig miljoen dollar werd er een winst van zomaar even 468 miljoen dollar geboekt. Warner Bros heeft dan ook <a href=\"http:\/\/nl.metrotime.be\/2015\/02\/25\/must-read\/maak-je-klaar-voor-the-lego-movie-sequel\/\" target=\"_blank\" rel=\"noopener\">al een &#8216;sequel&#8217; aangekondigd<\/a>, die in 2018 in de zalen zou moeten komen.<\/p>\n<p>\u00a0<\/p>\n<h2>Circa 5% groei in 2015<\/h2>\n<p>Voor 2015 en de volgende jaren gaat Lego uit van een verdere groei van de speelgoedmarkt met circa 5% op jaarbasis. Financieel directeur John Goodwin verwacht dat Lego nog iets sneller dan de markt zal groeien. Daartoe bouwt het bedrijf een nieuwe Lego-fabriek in China, die in 2017 operationeel moet zijn. De regio Azi\u00eb is momenteel goed voor ongeveer 10% van de omzet van Lego; daar zit dus ongetwijfeld nog flink wat rek op.<\/p>\n<p>\u00a0<\/p>\n<p>De prima resultaten van Lego staan in schril contrast met die van grote concurrent <strong>Mattel<\/strong>: de producent van Barbie, Fisher-Price en Hot Wheels zag zijn omzet vorig jaar 7% krimpen en <a href=\"nl\/belgie\/algemeen\/item\/20858-vijfde-omzetdaling-op-rij-wordt-mattel-topman-fataal\" target=\"_blank\" rel=\"noopener\">stuurde eind januari zijn CEO Bryan Stockton wandelen<\/a>.\u00a0Mattel probeert intussen met meer technologisch speelgoed &#8211; een <a href=\"http:\/\/www.nu.nl\/gadgets\/3995016\/nieuwe-barbie-met-kunstmatige-intelligentie-kan-gesprekken-voeren.html\" target=\"_blank\" rel=\"noopener\">pratende Barbie met kunstmatige intelligentie<\/a> of een <a href=\"http:\/\/deredactie.be\/cm\/vrtnieuws\/cultuur%2Ben%2Bmedia\/media\/1.2239298\" target=\"_blank\" rel=\"noopener\">hedendaagse interpretatie van de legendarische View-Master<\/a> (in samenwerking met Google) &#8211; de dalende trend te keren.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweede Lego Movie al aangekondigd Lego zag over heel 2014 zijn verkoop stijgen met 13% tot 28,6 miljard kroon (ca. 3,8 miljard euro) en de nettowinst met 15% tot 7 miljard kroon (net geen miljard euro). Het Lego Friends-gamma, de pastelkleurige blokjes en figuurtjes waarmee Lego nu al enkele jaren de kleinemeisjesharten verovert, blijft daarbij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Lego Movie en Lego Friends stuwen omzet Lego omhoog - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/lego-movie-en-lego-friends-stuwen-omzet-lego-omhoog\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Lego Movie en Lego Friends stuwen omzet Lego omhoog - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Tweede Lego Movie al aangekondigd Lego zag over heel 2014 zijn verkoop stijgen met 13% tot 28,6 miljard kroon (ca. 3,8 miljard euro) en de nettowinst met 15% tot 7 miljard kroon (net geen miljard euro). 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