{"id":84486,"date":"2023-09-25T09:44:00","date_gmt":"2023-09-25T07:44:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84486"},"modified":"2023-09-25T13:15:58","modified_gmt":"2023-09-25T11:15:58","slug":"aldi-vervangt-pirato-chips-door-sun-snacks","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-vervangt-pirato-chips-door-sun-snacks\/","title":{"rendered":"Aldi vereenvoudigt huismerken: Pirato wordt Sun Snacks"},"content":{"rendered":"\n<p>Het bekende chips(huis)merk Pirato verdwijnt uit de winkelrekken: <strong>Aldi<\/strong> kiest ervoor om de internationale merknaam Sun Snacks ook in Belgi\u00eb voor chips te gebruiken. Ook andere huismerken gaan met pensioen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stroomlijnen<\/h2>\n\n\n\n<p>Aldi wil zijn aantal huismerken reduceren en stroomlijnt het assortiment over de verschillende landen heen. Daarom worden <a href=\"https:\/\/www.nieuwsblad.be\/cnt\/dmf20230924_96165615\" target=\"_blank\" rel=\"noopener\">alle chips en zoutsnacks vanaf volgend jaar Sun Snacks<\/a>, bericht Het Nieuwsblad. \u201cAldi werkt aan een uniformisering van zijn huismerken in Europa. In de Belgische winkels gaat het privatelabelassortiment de komende jaren evolueren van 160 naar 55 huismerken. Het aantal producten blijft w\u00e9l gelijk\u201d, zegt woordvoerder Jason Sevestre aan RetailDetail.<\/p>\n\n\n\n<p>Pirato wordt pas begin volgend jaar afgevoerd, maar Aldi kondigt het nu al aan op de verpakking om klanten met de beslissing vertrouwd te maken. Er volgen trouwens nog wijzigingen: het Italiaanse assortiment gaat van vier huismerken naar \u00e9\u00e9n, Cucina Nobile. Het eindejaarsassortiment Excellence wordt Gourmet Finest Cuisine. Tandil blijft Tandil, maar wordt wel gemoderniseerd.<\/p>\n\n\n\n<p>De discounter zegt de herkenbaarheid te willen verhogen, maar gaat ook voor eenvoud en effici\u00ebntie om de kosten te drukken. Ook Vlerickdocent Gino Van Ossel ziet schaalgrootte als voordeel. Nu kan Aldi voor overal dezelfde verpakkingen inkopen, wat natuurlijk de kosten drukt. Of er ook een andere producent de chips zal leveren, weet Aldi Belgi\u00eb op dit moment nog niet. Vandaag is de leverancier in ieder geval <strong>Roger&amp;Roger<\/strong>, de producent van heel wat huismerkchips en van Croky.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Het bekende chips(huis)merk Pirato verdwijnt uit de winkelrekken: Aldi kiest ervoor om de internationale merknaam Sun Snacks ook in Belgi\u00eb voor chips te gebruiken. Ook andere huismerken gaan overigens met pensioen.<\/p>\n","protected":false},"author":5,"featured_media":84491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203],"topic":[557,488],"region":[90],"class_list":["post-84486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","topic-huismerken","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi vereenvoudigt huismerken: Pirato wordt Sun Snacks - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pirato verdwijnt uit de winkelrekken. 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