{"id":84946,"date":"2023-10-02T11:13:04","date_gmt":"2023-10-02T09:13:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=84946"},"modified":"2025-03-03T16:54:15","modified_gmt":"2025-03-03T15:54:15","slug":"les-petits-riens-gaat-opnieuw-voor-vlaanderen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/les-petits-riens-gaat-opnieuw-voor-vlaanderen\/","title":{"rendered":"Les Petits Riens gaat (opnieuw) voor\u00a0Vlaanderen\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84949\" data-id=\"84949\" 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class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84951\" data-id=\"84951\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/Les-Petits-Riens.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" 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swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84965\" data-id=\"84965\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385453011_337072285484074_9004490576604133384_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385453011_337072285484074_9004490576604133384_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385453011_337072285484074_9004490576604133384_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385453011_337072285484074_9004490576604133384_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385453011_337072285484074_9004490576604133384_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385453011_337072285484074_9004490576604133384_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" 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https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382258038_733141021977743_518107100306193169_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84955\" data-id=\"84955\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448319_707615298089939_7305972937500850257_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84957\" data-id=\"84957\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385551758_360250812998278_6424841707519614828_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84959\" data-id=\"84959\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385423323_2799715026863230_912022309791177039_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84971\" data-id=\"84971\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384853356_2541772479335420_5683689325464619205_n.jpg 918w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84975\" data-id=\"84975\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385448338_1122299498742730_2267122664193076040_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84977\" data-id=\"84977\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384526497_720622563247970_3466491004430391872_n.jpg 1152w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84981\" data-id=\"84981\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/385439667_1030587658285618_1558087526830003543_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84979\" data-id=\"84979\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1024x576.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1024x576.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-300x169.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-768x432.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1536x864.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n-1270x714.jpg 1270w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/382246907_770128378216496_4922116443807050857_n.jpg 2040w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-84983\" data-id=\"84983\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384379432_6556479967786558_1534757861243306182_n-576x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384379432_6556479967786558_1534757861243306182_n-576x1024.jpg 576w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384379432_6556479967786558_1534757861243306182_n-169x300.jpg 169w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384379432_6556479967786558_1534757861243306182_n-768x1365.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384379432_6556479967786558_1534757861243306182_n-864x1536.jpg 864w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/384379432_6556479967786558_1534757861243306182_n.jpg 1148w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>Les Petits Riens<\/strong> (of <strong>Spullenhulp<\/strong> in het Nederlands) opende dit weekend een winkel in Leuven, de eerste in Vlaanderen na een mislukte poging ruim tien jaar geleden. Nu liggen de kaarten wel gunstig, zegt commercieel directeur Stephan Bartholomeus.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zeg niet \u201cspullenhulp\u201d&nbsp;<\/h2>\n\n\n\n<p>Tweedehands is bijzonder trendy. Daar profiteren ze ook bij Les Petits Rien\/Spullenhulp van, onder andere om een nieuwe oversteek naar Vlaanderen te wagen. De <em>socialprofit<\/em>-organisatie had al eens een winkel in Antwerpen, maar die lag op een minder gunstige locatie en werd geen succes. Met zijn lange retailervaring wil Bartholomeus nu helpen daar verandering in te brengen: de vroegere winkeldirecteur bij <strong>MediaMarkt<\/strong>, <strong>Carrefour<\/strong> en <strong>Brico<\/strong> streeft op termijn zelfs naar een tiental winkels in Vlaanderen.&nbsp;<\/p>\n\n\n\n<p>In Leuven is Les Petits Riens voortaan op de Bondgenotenlaan te vinden. Bewust onder die Franse naam, omdat \u2018Spullenhulp\u2019 de lading lang niet meer dekt. Wie er binnenstapt, ontdekt een frisse, kleurrijke boetiek met alternatieve popmuziek, hippe kledingstukken en naast tweedehands het eigen <em>upcyclingmerk<\/em> <strong>Label Jaune<\/strong>, waarbij een eigen naaiatelier nieuwe kledingstukken en accessoires maakt met ingezamelde spullen. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Antwerpen en Gent in 2024&nbsp;<\/h2>\n\n\n\n<p>\u201cDe tweedehandsverkoop dient om onze sociale ondernemingen te financieren&#8221;, legt Bartholomeus uit. De meer dan 75&nbsp;jaar oude organisatie heeft in Brussel opvanghuizen voor daklozen, voor jongeren en voor eenoudergezinnen. Rond de jaarwisseling opent nog een dagcentrum. Verder brengt Les Petits Riens mensen terug naar de arbeidsmarkt, ook in de eigen winkels. De winkel in Leuven krijgt bijvoorbeeld twee vaste medewerkers (een winkelmanager en een assistent-winkelmanager), aangevuld met medewerkers via sociale tewerkstelling en vrijwilligers.&nbsp;<\/p>\n\n\n\n<p>Op korte termijn wil Bartholomeus naar vier \u00e0 vijf winkels in Vlaanderen. Als Leuven een succes wordt \u2013 waar de commercieel directeur eigenlijk niet aan twijfelt \u2013 kunnen er volgend jaar twee extra winkels bijkomen, liefst in de winkelstraten van Antwerpen en Gent. In maart of april 2024 volgt wellicht al nummer twee. Nadien komen Limburg en een winkel in West-Vlaanderen zicht. De eerste keuze viel op Leuven uit logistieke overwegingen (makkelijk vanuit Franstalig Belgi\u00eb), maar Les Petits Riens ziet er ook de doelgroep die het wil bereiken: studenten en dynamische, bewuste consumenten. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Segmenteren in 8.000 ton<\/h2>\n\n\n\n<p>\u201cDe groei zit bij de ethische, milieuvriendelijke klant, die kleding een tweede leven wil geven en ook gevoelig is voor het sociale aspect. Dat publiek zie je vandaag enorm groeien.\u201d Het zijn inderdaad die consumenten die ervoor zorgen dat Les Petits Riens, net zoals tweedehandsmode in het algemeen, vele malen sneller groeit dan de klassieke moderetail. De inkomsten (\u201cVoor ons zijn het inkomsten voor de sociale doelen, geen omzet\u201d) stijgen jaarlijks op vergelijkbare basis tussen 10&nbsp;en&nbsp;15%.<\/p>\n\n\n\n<p>Het betekent dat Les Petits Riens ook steeds meer selecteert en segmenteert. De gedaante van Les Petits Riens hangt af van de locatie: trendy of sociaal. Op sommige locaties in bijvoorbeeld Brussel hebben de winkels nog wel de functie van \u2018spullenhulp\u2019 en worden producten aan heel lage prijzen aangeboden. Uit de 8.000&nbsp;ton textiel die de organisatie jaarlijks inzamelt, worden dus verschillende categorieen geselecteerd. Ongeveer 20% gaat naar de winkels, 40% is voor recycling en 30% naar export.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zonder e-commerce<\/h2>\n\n\n\n<p>Van e-commerce is Les Petits Riens nog niet overtuigd. \u201cVoor tweedehands is de fysieke ervaring nog altijd belangrijk. De kwaliteit van de producten kan je het best in de winkel overbrengen, net zoals de winkelervaring en het contact met de klant dat we willen. Ook operationeel is het complex voor tweedehands. Ik denk niet dat we op korte termijn met online gaan beginnen.\u201d&nbsp;<\/p>\n\n\n\n<p>Over tien jaar hoopt Bartholomeus in Vlaanderen een stuk of tien winkels te hebben. Daarnaast wil de organisatie verticaal gaan integreren door ook zelf in de recycling te stappen. Allemaal om de sociale ondernemingen te blijven versterken, beklemtoont de manager. \u201cHet marktaandeel van tweedehands wordt significant in de komende tien jaar. Maar dan hoop ik wel dat de spelers met een sociaal-economisch verhaal hun positie kunnen behouden, en dat het niet allemaal priv\u00e9-spelers worden.\u201d&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les Petits Riens (Spullenhulp) opende dit weekend een winkel in Leuven, de eerste in Vlaanderen na een mislukte poging ruim tien jaar geleden. Maar nu liggen de kaarten gunstig, zegt commercieel directeur Stephan Bartholomeus.<\/p>\n","protected":false},"author":5,"featured_media":84947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[1340],"topic":[197,643],"region":[90],"class_list":["post-84946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-les-petits-riens","topic-expansie","topic-interview","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les Petits Riens gaat (opnieuw) voor\u00a0Vlaanderen\u00a0 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les Petits Riens 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