{"id":8502,"date":"2015-03-05T11:28:28","date_gmt":"2015-03-05T11:28:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-opent-tweede-easy-caddy-melsele\/"},"modified":"2015-03-05T11:28:28","modified_gmt":"2015-03-05T11:28:28","slug":"carrefour-opent-tweede-easy-caddy-melsele","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-opent-tweede-easy-caddy-melsele\/","title":{"rendered":"Carrefour opent tweede Easy Caddy in Melsele"},"content":{"rendered":"<h2>Tweede testwinkel<\/h2>\n<p>Carrefour bouwt zijn supermarkt in Melsele om tot een Easy Caddy, zijn tweede &#8217;tussenformaat&#8217;-winkel na het pilootproject dat Carrefour eind 2013 in alle stilte opstartte in Moerbeke-Waas en dat zowel qua concept als qua kleurgebruik verdacht veel weg heeft van Colruyt-zusje OKay.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Onze Express-buurtwinkels zijn doorgaans maximaal 400 m\u00b2 groot, terwijl onze Market-supermarkten al gauw 800 m\u00b2 of meer beslaan. Daartussen gaapt een <a href=\"nl\/belgie\/food\/item\/16622-carrefour-test-tussenformaat-uit-easy-caddy\" target=\"_blank\" rel=\"noopener\">kloof die we met Easy Caddy willen vullen<\/a>&#8220;, zei Vera Vermeeren van Carrefour Belgi\u00eb daar destijds over. Carrefour zei toen ook het concept begin 2014 te zullen evalueren&#8230; en dat was blijkbaar positief, want er komt al meteen een tweede Easy Caddy in het Waasland.<\/p>\n<p>\u00a0<\/p>\n<h2>Expansieplannen?<\/h2>\n<p>Of er nog meer winkels van het testconcept volgen, blijft onduidelijk: &#8220;Net als in Moerbeke-Waas gaat het in Melsele om een testlaboratorium. Carrefour heeft niet de gewoonte om nieuwigheden te ontwikkelen en te introduceren zonder die eerst grondig te testen en bij te schaven. Maar dat doen we liever niet in onze bestaande formats, want die hebben een heel duidelijke klantenpropositie en positionering. En dat willen we graag zo houden&#8221;, zegt woordvoerder Baptiste Van Outryve.<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Van een grootscheepse expansie is zeker nog geen sprake&#8221;, benadrukt Van Outryve, die er wel op wijst\u00a0dat Carrefour volop blijft investeren in de uitbouw van zijn drie formats: Carrefour Hypermarkt, Market en Express: &#8220;Dit jaar komen er wel zeker nog 30 Express-zaken bij. En we zien ook<a href=\"nl\/vastgoed\/item\/20197-carrefour-belgie-ziet-nog-ruimte-voor-4-tot-6-hypermarkten\" target=\"_blank\" rel=\"noopener\"> ruimte voor nog vier tot zes hypermarkten<\/a> in ons land, maar dat zal flink wat tijd vergen.&#8221; Maar eerst is er nog de geplande opening van de <a href=\"nl\/belgie\/algemeen\/item\/20818-carrefour-opent-nog-dit-jaar-hypermarkt-van-de-toekomst\" target=\"_blank\" rel=\"noopener\">eerste &#8216;hypermarkt van de toekomst&#8217;<\/a>, later dit jaar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tweede testwinkel Carrefour bouwt zijn supermarkt in Melsele om tot een Easy Caddy, zijn tweede &#8217;tussenformaat&#8217;-winkel na het pilootproject dat Carrefour eind 2013 in alle stilte opstartte in Moerbeke-Waas en dat zowel qua concept als qua kleurgebruik verdacht veel weg heeft van Colruyt-zusje OKay. \u00a0 &#8220;Onze Express-buurtwinkels zijn doorgaans maximaal 400 m\u00b2 groot, terwijl onze [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour opent tweede Easy Caddy in Melsele - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-opent-tweede-easy-caddy-melsele\/\" \/>\n<meta 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