{"id":85303,"date":"2023-10-09T12:25:48","date_gmt":"2023-10-09T10:25:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85303"},"modified":"2023-11-15T16:42:32","modified_gmt":"2023-11-15T15:42:32","slug":"dertig-nieuwe-winkels-op-de-planning-bij-maxi-zoo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/dertig-nieuwe-winkels-op-de-planning-bij-maxi-zoo\/","title":{"rendered":"Dertig nieuwe winkels op de planning bij Maxi Zoo"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85304\" data-id=\"85304\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85306\" data-id=\"85306\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85308\" data-id=\"85308\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85310\" data-id=\"85310\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-1024x672.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-1024x672.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-300x197.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-768x504.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi4.jpg 1442w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85312\" data-id=\"85312\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-1024x681.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-1024x681.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi5.jpg 1437w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85314\" data-id=\"85314\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-1024x682.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-1024x682.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi6.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"675\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85316\" data-id=\"85316\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-1024x675.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-1024x675.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-300x198.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-768x506.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi7.jpg 1433w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85318\" data-id=\"85318\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-1024x681.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-1024x681.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-300x199.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-768x511.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi8.jpg 1441w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-85320\" data-id=\"85320\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10-185x122.jpg 185w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/10\/maxi10.jpg 1432w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Marktleider worden in Belgi\u00eb: dat is de ondubbelzinnige ambitie van <strong>Maxi Zoo<\/strong>, specialist in producten voor huisdieren. Naast fysieke expansie met een nieuw winkelconcept bouwt de retailer een omnichannel-ecosysteem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inspiratie en beleving<\/h2>\n\n\n\n<p>In het nieuwe winkelconcept 3.0 heeft Maxi Zoo zowat alles veranderd wat er kon veranderen: het logo kreeg een opfrisbeurt, de winkelopstelling is overzichtelijker, de kleurzetting brengt meer sfeer, inspiratiemodules dragen bij tot de beleving. CEO Fran\u00e7ois Valdivieso ontvangt RetailDetail in de vernieuwde vestiging in Aartselaar, die 800&nbsp;m\u00b2 groot is, en toont ons de belangrijkste nieuwigheden.<\/p>\n\n\n\n<p>In alle verbouwde winkels vind je nu bijvoorbeeld een \u2018meat corner\u2019 met vleesproducten en snacks voor de hond. Daarbij is onder andere diepvriesvoeding een speerpunt. De grotere vestigingen hebben ook een trimsalon voor honden. In een twaalftal grote winkels verkoopt Maxi Zoo vissen en knaagdieren. De retailer zet sterker in op bulk en onverpakte producten en is naar eigen zeggen ook marktleider in kattenbakvulling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cMensen besparen niet op hun huisdier\u201d<\/h2>\n\n\n\n<p>70% van zijn omzet realiseert Maxi Zoo in food. 55% van de omzet komt van huismerken. \u201cWe hebben een breed aanbod, van laag naar hoog segment, aan een zeer competitief prijsniveau.\u201d Fit &amp; Fun is het eersteprijsmerk, daarnaast heb je Multifit, Premi\u00e8re, Select Gold (een specialistisch merk), het natuurlijke premiummerk Real Nature\u2026 De rode labels in de schappen duiden de laagste prijzen aan, voor ongeveer 300&nbsp;referenties. \u201cNaast onze huismerken verkopen we ook gespecialiseerde A-merken, die niet in elke supermarkt liggen.\u201d<\/p>\n\n\n\n<p>Hoe evolueert deze markt? Staan de bestedingen niet onder druk, zoals in de foodretail? \u201cToch niet. In non-food gaan mensen misschien hun uitrusting wat minder snel vervangen, maar in food is er een duidelijke trend naar premiumisatie. Het huisdier is deel van de familie, daarop bespaar je niet. Deze markt groeit. Zo\u2019n 50% van de mensen met huisdieren koopt in de supermarkt. Wij willen hen naar de specialist trekken. Voeding voor huisdieren is immers geen \u2018<em>one fits all<\/em>\u2019. Het is specialistenwerk. Je moet dat aanpassen in functie van het ras, het gewicht, de leeftijd\u2026\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belgi\u00eb is prioriteit<\/h2>\n\n\n\n<p>Maxi Zoo krijgt de middelen om volop in expansie te investeren: voor eigenaar <strong>Fressnapf<\/strong>, Europees marktleider in deze sector, is Belgi\u00eb samen met Frankrijk en Polen \u00e9\u00e9n van de prioriteiten. De opdracht voor Valdivieso is duidelijk: marktleider worden in Belgi\u00eb.<\/p>\n\n\n\n<p>\u201cWe investeren daarom niet alleen in fysieke expansie, maar in een heel ecosysteem &#8211; met e-commerceactiviteiten sinds anderhalf jaar.\u201d Maxi Zoo heeft nu een app met klantenkaart, gerichte aanbiedingen en binnenkort ook meer diensten, zoals verzekeringen, een tracker (een soort fitbit voor huisdieren) en een dierenarts, dokter Maxi Zoo. Een marktplaats staat eveneens op de planning.<\/p>\n\n\n\n<p>Een andere focus is vorming: daarin investeert Maxi Zoo wel \u00e9\u00e9n miljoen euro per jaar. \u201cWe willen echt een \u2018<em>employer of choice<\/em>\u2019 worden. We kennen een laag verloop: alle mensen die hier werken hebben een passie voor huisdieren en krijgen volop kansen om zich verder te ontwikkelen. We bieden als ge\u00efntegreerde retailer mooie loopbaanopportuniteiten.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naar 90 winkels<\/h2>\n\n\n\n<p>XXL-winkels zoals de vestiging in Aartselaar zijn ongeveer 800 m\u00b2 groot, de andere winkels zijn tussen de 300 en de 600 m\u00b2. Ze verkopen zo\u2019n 7000 referenties. Traditioneel lagen de Maxi Zoo-winkels in de periferie, maar de retailer zoekt nu vaker de stadscentra op. \u201cDank zij de \u2018long tail\u2019 online hoef je niet het volledige assortiment in de rekken te hebben.\u201d<\/p>\n\n\n\n<p>Eind dit jaar zal Maxi Zoo zestig winkels hebben in Belgi\u00eb. Er openen er de komende weken nog vier: Leuven, Brussel, Doornik en aan de kust. Voor de komende drie jaar staan er wel dertig nieuwe vestigingen op de planning. \u201cDe contracten zijn getekend. We verbouwen daarnaast nog eens acht tot tien bestaande winkels elk jaar.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marktleider worden in Belgi\u00eb: dat is de ondubbelzinnige ambitie van Maxi Zoo, de specialist in producten voor huisdieren. Naast fysieke expansie met een nieuw winkelconcept, bouwt de retailer een omnichannel-ecosysteem. <\/p>\n","protected":false},"author":3,"featured_media":85304,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[675,676],"topic":[197,264],"region":[90],"class_list":["post-85303","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-fressnapf","company-maxi-zoo","topic-expansie","topic-winkelconcept","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dertig nieuwe winkels op de planning bij Maxi Zoo - RetailDetail BE<\/title>\n<meta name=\"description\" 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