{"id":85392,"date":"2023-10-10T15:18:35","date_gmt":"2023-10-10T13:18:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85392"},"modified":"2023-10-11T16:35:43","modified_gmt":"2023-10-11T14:35:43","slug":"van-der-valk-neemt-dunkin-over","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/van-der-valk-neemt-dunkin-over\/","title":{"rendered":"Van der Valk neemt Dunkin’ over"},"content":{"rendered":"\n

Hotelfamilie Van der Valk<\/strong> heeft een meerderheidsbelang genomen in fastfoodketen Dunkin’<\/strong> (Donuts) Belgi\u00eb&Nederland en wil zo twee vliegen in \u00e9\u00e9n klap slaan. Niet alleen wil de groep zo sterker gaan staan in de horeca, maar bovendien wil het de vaak jonge donutfan – “de hotelgast van de toekomst” – beter aan zich binden.<\/p>\n\n\n\n

Diversifi\u00ebren<\/h2>\n\n\n\n

Van der Valk International wil zijn restaurantportefeuille diversifi\u00ebren met Dunkin’, net zoals het in 2020 al deed met de overname van Vapiano<\/strong>. Een persbericht roemt de “goede on-the-go service” en wijst erop dat Dunkin’-vestigingen sowieso vaak nabij hun hotels liggen en reizigers aantrekken. Dat eerste is absoluut geen toeval, maar het resultaat van een samenwerking die de twee ketens in 2021 al aangingen<\/a>.<\/p>\n\n\n\n

Aan ambitie is er alvast geen gebrek: de nieuwe eigenaar wil het aantal Dunkin’s in Belgi\u00eb en Nederland tegen 2028 bijna verdubbelen tot 136 vestigingen. Daarbij wil de keten sterker gaan focussen op premium donuts en plantaardige donuts, terwijl in onder andere logistiek, informatica en inkoop kostenbesparende synergi\u00ebn kunnen worden gevonden.<\/p>\n\n\n\n

Koffie als bindmiddel<\/h2>\n\n\n\n

Het huidige management, onder leiding van Roberto Fava, blijft aan. De CEO wijst in het persbericht nog op een extra complementaire link tussen Dunkin’ en Van der Valk: \u201cLaten we zeker ook niet vergeten dat we voornamelijk een koffie-bedrijf zijn, (…) een product dat natuurlijk naadloos aansluit bij de gasten van Van der Valk en haar gehele dienstverlening.\u201d Dat toegenomen belang van koffie was ook de reden dat het bedrijf zijn achtervoegsel bol.com-gewijs liet vallen<\/a> om te laten zien dat het m\u00e9\u00e9r was dan wat de oude naam deed uitschijnen<\/a>.<\/p>\n\n\n\n

Hoewel de naam vooral bekend is van de hotels (de holding Van der Valk International heeft er negentien in vier landen onder zijn hoede, maar andere familieleden baten tientallen Van der Valk-hotels uit), heeft de groep ook onder andere vakantieparken, casino’s en elf vestigingen van Vapiano onder zijn hoede. Dunkin’ is dan weer een van de grootste fastfoodketens ter wereld, met meer dan 12.500 vestigingen. Sinds 2017 is de keten ook actief in de Benelux. <\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Hotelfamilie Van der Valk heeft een meerderheidsbelang genomen in fastfoodketen Dunkin\u2019 (Donuts) Belgi\u00eb&Nederland en wil zo twee vliegen in \u00e9\u00e9n klap slaan. Niet alleen wil de groep zo sterker gaan staan in de horeca, maar bovendien wil het de vaak jonge donutfan \u2013 \u201cde hotelgast van de toekomst\u201d \u2013 beter aan zich binden.<\/p>\n","protected":false},"author":4,"featured_media":37024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1313,1343],"topic":[281],"region":[90,113],"class_list":["post-85392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-dunkin","company-van-der-valk","topic-overname","region-belgie","region-nederland"],"acf":[],"yoast_head":"\nVan der Valk neemt Dunkin' over - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Van der Valk heeft een meerderheidsbelang genomen in fastfoodketen Dunkin\u2019 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