{"id":85493,"date":"2023-10-12T14:05:22","date_gmt":"2023-10-12T12:05:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85493"},"modified":"2023-10-12T16:39:32","modified_gmt":"2023-10-12T14:39:32","slug":"ikea-belgie-investeert-in-omnichannel-en-prijsverlagingen-na-recordjaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-belgie-investeert-in-omnichannel-en-prijsverlagingen-na-recordjaar\/","title":{"rendered":"Ikea Belgi\u00eb investeert in omnichannel en prijsverlagingen na recordjaar"},"content":{"rendered":"\n<p>Afgelopen boekjaar realiseerde <strong>Ikea<\/strong> in Belgi\u00eb een recordomzet. De retailer investeert hier volgend jaar wel dertig miljoen euro, met de focus op omnichannel, duurzaamheid en lage prijzen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Keukens en voeding<\/h2>\n\n\n\n<p>Het crisisjaar&nbsp;2022 werd een recordjaar voor Ikea Belgi\u00eb: de omzet steeg in het afgelopen boekjaar \u2013 dat liep tot eind augustus \u2013 met&nbsp;16% naar 1,208&nbsp;miljard euro. Die groei torende ver boven de doelstellingen uit en werd aangedreven door een stijgende verkoop van keukens&nbsp;(+12%) en voeding&nbsp;(+29%) en via <em>click&amp;collect<\/em>&nbsp;(+97%). De fysieke winkels verwelkomden \u00e9\u00e9n miljoen bezoekers meer: 12,8&nbsp;miljoen in totaal. Tegelijk wist het bedrijf de ecologische voetafdruk met&nbsp;28% te verlagen.<\/p>\n\n\n\n<p>\u201cOnze operationele kosten en loonkosten stegen sterk, terwijl het consumentenvertrouwen laag was en de gezinsbudgetten onder druk stonden\u201d, zegt CEO Andr\u00e9 Schmidtgall. \u201cPositief is dat de bevoorradingsketen opnieuw stabieler werd. Dit was ook het eerste volledige boekjaar zonder Covid-restricties.\u201d Volgens hem weet Ikea goed mee te surfen op de belangrijkste prioriteiten van de consumenten: gemak is een groeiende trend, Belgen willen hun leven vereenvoudigen, ze willen meer tijd voor zichzelf en streven naar een goede <em>work-life<\/em> balans.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Prijsverlagingen<\/h2>\n\n\n\n<p>Wat consumenten ook willen, zijn lagere prijzen. Ikea verlaagde structureel de prijzen van 752&nbsp;artikelen en werkt daarnaast met seizoensgebonden kortingen, zoals nu voor verlichting en gordijnen bijvoorbeeld. \u201cWe hebben 29&nbsp;miljoen euro ge\u00efnvesteerd in prijsverlagingen en we gaan nog meer doen, want we willen betaalbaar blijven voor iedereen. Daarom verlagen we eerst de prijzen van onze goedkoopste productlijnen. We hebben in ons assortiment wel 1700&nbsp;artikelen van minder dan vijf euro.\u201d<\/p>\n\n\n\n<p>Ikea investeerde vorig jaar 15,9\u00a0miljoen euro in Belgi\u00eb: iets minder dan de 22\u00a0miljoen die waren gebudgetteerd, doordat enkele projecten vertraging opliepen. Omnichannel was een prioriteit: zo worden de magazijnen in de winkels aangepast in functie van de e-commerceactiviteiten. Leveren vanuit de winkels is effici\u00ebnter volgens de retailer. <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-gent-laat-drones-in-het-magazijn-los\/\" target=\"_blank\" rel=\"noopener\">Autonome drones<\/a> controleren intussen de voorraad al in vijf Belgische winkels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lockers en afhaalpunten<\/h2>\n\n\n\n<p>Volgend jaar gaan de investeringen significant omhoog: Ikea voorziet liefst dertig miljoen euro. Die gaan onder andere naar hernieuwbare koeling en verwarming, naar oplaadinfrastructuur voor elektrische voertuigen op de parkings en naar nieuwe lockers voor af te halen bestellingen: de winkel in Gent krijgt daarvoor de primeur. In Zaventem bouwt de retailer een nieuw volautomatisch afhaalpunt waar klanten dag en nacht hun bestellingen zullen kunnen ophalen. Dat project opent begin&nbsp;2024.<\/p>\n\n\n\n<p>\u201cEen miljoeneninvestering\u201d, zegt Schmidtgall. \u201cKlanten zijn gewend geraakt aan afhalen en willen nu eenmaal al voor de winkelopening en ook op zondag hun bestellingen oppikken. We bekijken ook of we lockers kunnen plaatsen op locaties dichter bij de klant: in steden, bij andere retailers of bedrijven\u2026\u201d Ook duurzaamheid blijft een prioriteit: 29% van de leveringen bij klanten thuis gebeuren al met elektrische voertuigen, tegen eind 2025 moet dat 100% zijn.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Afgelopen boekjaar realiseerde Ikea in Belgi\u00eb een recordomzet. De retailer investeert hier volgend jaar wel dertig miljoen euro, met de focus op omnichannel, duurzaamheid en lage prijzen. <\/p>\n","protected":false},"author":3,"featured_media":85494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[211],"topic":[88],"region":[],"class_list":["post-85493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-ikea","topic-bedrijfsresultaten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea Belgi\u00eb investeert in omnichannel en prijsverlagingen na recordjaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Afgelopen boekjaar realiseerde Ikea in Belgi\u00eb een recordomzet. 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