{"id":85769,"date":"2023-10-18T10:11:49","date_gmt":"2023-10-18T08:11:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=85769"},"modified":"2023-10-19T09:30:46","modified_gmt":"2023-10-19T07:30:46","slug":"carrefour-ambieert-80-minder-papieren-folders","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/carrefour-ambieert-80-minder-papieren-folders\/","title":{"rendered":"Carrefour ambieert 80% minder papieren folders"},"content":{"rendered":"\n<p><strong>Carrefour<\/strong> bouwt de verdeling van papieren folders in Belgi\u00eb verder af en gaat voluit voor digitale promoties. De retailer lanceert nu een sensibiliseringscampagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digitale platformen<\/h2>\n\n\n\n<p>Carrefour wil zijn papieren folders tegen&nbsp;2024 met&nbsp;80% verminderen en is naar eigen zeggen de eerste retailer in Belgi\u00eb die meer promoties via digitale platformen aanbiedt dan op papier. Klanten krijgen vanaf nu de mogelijkheid om te kiezen hoe, waar en wanneer ze de digitale folder willen bekijken: op de website, in de app of via Whatsapp en Messenger. Wie zich inschrijft op de nieuwsbrief, ontvangt de folder automatisch elke maandag via e-mail.<\/p>\n\n\n\n<p>\u201cEr doet zich een algemene trend van digitalisering voor die we als retailer niet kunnen ontkennen,\u201d zegt mediadirecteur Dave Froidc\u0153ur van Carrefour Belgi\u00eb. \u201cIn Brussel of Antwerpen bijvoorbeeld wil \u00e9\u00e9n op twee gezinnen geen reclame meer ontvangen in de brievenbus. Carrefour stelt de wensen van haar klanten steeds centraal, en daarom ruilen we onze communicatie op papier geleidelijk aan in voor een digitale versie.\u201d<\/p>\n\n\n\n<p>De afbouw van de distributie van de papieren folder gebeurt stap per stap, zone per zone. Klanten die toch de papieren folder verkiezen, kunnen die nog steeds in hun winkel vinden. De retailer lanceert nu een sensibiliseringscampagne op televisie, op banners in de winkel en op straat, en op sociale media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour bouwt de verdeling van papieren folders in Belgi\u00eb verder af en gaat voluit voor digitale promoties. De retailer lanceert nu een sensibiliseringscampagne. <\/p>\n","protected":false},"author":3,"featured_media":85770,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[87],"topic":[630,273,488],"region":[90],"class_list":["post-85769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-carrefour","topic-digitalisering","topic-duurzaamheid","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour ambieert 80% minder papieren folders - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour bouwt de verdeling van papieren folders in Belgi\u00eb verder 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