{"id":86150,"date":"2023-10-24T10:49:40","date_gmt":"2023-10-24T08:49:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=86150"},"modified":"2023-10-24T11:49:21","modified_gmt":"2023-10-24T09:49:21","slug":"hema-laat-merken-adverteren-in-winkels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-laat-merken-adverteren-in-winkels\/","title":{"rendered":"Hema laat merken adverteren in winkels"},"content":{"rendered":"\n<p><strong>Hema<\/strong> start met een eigen retailmediakanaal: merken kunnen voortaan adverteren op schermen in de winkels. In de toekomst komen er nog opties voor adverteerders bij.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketingmix<\/h2>\n\n\n\n<p>In 280&nbsp;winkels in Nederland installeert Hema digitale schermen waarop merken in de vestigingen kunnen adverteren. Na succesvolle tests met Lipton en Coca-Cola is Hema zo de volgende retailer die zich aan retailmedia waagt.<\/p>\n\n\n\n<p>\u201c<a href=\"https:\/\/twinklemagazine.nl\/2023\/10\/hema-begint-met-retail-media-in-winkels\/index.xml\" target=\"_blank\" rel=\"noopener\">Retailmedia wordt steeds belangrijker in de marketingmix<\/a> van merken. Met het grote en diverse winkelpubliek dat wij dagelijks in en rond onze winkels hebben, is het voor ons een logische stap om onze schermen aan te bieden bij adverteerders\u201d, zegt <em>chief customer officer<\/em> Bas Verheijen aan Twinkle.<\/p>\n\n\n\n<p>Voorlopig blijft het adverteren wel beperkt tot de fysieke winkels. Er komen echter snel meer schermen bij en volgend jaar krijgen adverteerders meer mogelijkheden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema start met een eigen retailmediakanaal: merken kunnen voortaan adverteren op schermen in de winkels. In de toekomst komen er nog opties voor adverteerders bij.<\/p>\n","protected":false},"author":5,"featured_media":30986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[1266],"people":[],"extra":[],"company":[419],"topic":[488],"region":[113],"class_list":["post-86150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","tag-retailmedia","company-hema","topic-marketing","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema laat merken adverteren in winkels - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema start met eigen retailmedia: merken kunnen voortaan adverteren op schermen in de winkels. 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