{"id":873,"date":"2011-10-13T08:43:25","date_gmt":"2011-10-13T08:43:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/westvleteren-12-voor-een-keer-te-koop-colruyt\/"},"modified":"2011-10-13T08:43:25","modified_gmt":"2011-10-13T08:43:25","slug":"westvleteren-12-voor-een-keer-te-koop-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/westvleteren-12-voor-een-keer-te-koop-colruyt\/","title":{"rendered":"Westvleteren 12 voor \u00e9\u00e9n keer te koop in Colruyt"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"\/sites\/default\/files\/spacer.png\" width=\"200\" height=\"133\" title=\"\" alt=\"\" align=\"left\" style=\"margin-bottom: 10px;margin-right: 10px\" \/>Voor het eerst in zijn geschiedenis zal het mythische trappistenbier <strong>Westvleteren<\/strong>\u00a0tot ver buiten de abdijmuren verkocht worden. Om de heropbouw van de abdij te financieren zien de broeders van de Sint-Sixtusabdij zich genoodzaakt voor het eerst toe te geven aan de moderne\u00a0verkoopkanalen: vanaf 3 november zal hun bier tijdelijk te vinden zijn in alle Belgische <strong>Colruyt<\/strong>winkels.<\/p>\n<h2>93.000 bouwsteenboxen<\/h2>\n<p>Een tiental jaar geleden verzakte een deel van de abdij, en in 2008 reeds begonnen de renovatiewerken naar een ontwerp van <strong>bOb Van Reeth<\/strong>. Door de minimale normale productie van de wereldberoemde bieren kwam er niet genoeg geld binnen om de werken te kunnen financieren, dus gooien de broeders het nu over een andere boeg. 93.000 &#8220;bouwsteenboxen&#8221; zullen voor 25 euro worden via de winkels van Colruyt aan de belangstellenden die een bonnetje uit De Standaard, Le Vif of Knack meebrengen. De boxen worden verdeeld over de supermarkten volgens hun normale trappistenverkoop.<\/p>\n<p>\u00a0<\/p>\n<p>De bouwsteenboxen zullen bestaan uit zes flesjes Westvleteren XII (flesjes <strong>Westvleteren 12<\/strong> met een speciale goudopdruk) en twee degustatieglazen. Om aan de vraag te kunnen voldoen hebben de broeders al een jaar lang elke maand een extra brouwbeurt voorzien van wat\u00a0algemeen bekend staat als het beste bier ter wereld. Voor wie op 3 november geen box kan bemachtigen &#8211; en er veel moeite voor wil doen &#8211; is er nog een tweede kans: volgend jaar komt een soortgelijke actie, officieel &#8220;Ad aedificandam abbatiam adiuvi&#8221; (&#8220;Ik hielp mee bij de bouw van de abdij&#8221;) geheten, uit in het buitenland.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Het is de allereerste keer dat de doorgaans zo teruggetrokken broeders beroep doen op marketingtechnieken om hun bier aan de man te brengen. Als alles goed gaat, zullen ze in de loop van volgend jaar de gerenoveerde gedeelten kunnen betrekken.\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voor het eerst in zijn geschiedenis zal het mythische trappistenbier Westvleteren\u00a0tot ver buiten de abdijmuren verkocht worden. Om de heropbouw van de abdij te financieren zien de broeders van de Sint-Sixtusabdij zich genoodzaakt voor het eerst toe te geven aan de moderne\u00a0verkoopkanalen: vanaf 3 november zal hun bier tijdelijk te vinden zijn in alle Belgische [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Westvleteren 12 voor \u00e9\u00e9n keer te koop in Colruyt - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/westvleteren-12-voor-een-keer-te-koop-colruyt\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Westvleteren 12 voor \u00e9\u00e9n keer te koop in Colruyt - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Voor het eerst in zijn geschiedenis zal het mythische trappistenbier Westvleteren\u00a0tot ver buiten de abdijmuren verkocht worden. 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