{"id":87942,"date":"2023-11-20T16:45:47","date_gmt":"2023-11-20T15:45:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=87942"},"modified":"2023-11-21T09:56:17","modified_gmt":"2023-11-21T08:56:17","slug":"hm-opent-compact-winkelformaat-in-turnhout","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-opent-compact-winkelformaat-in-turnhout\/","title":{"rendered":"H&M opent compact winkelformaat in Turnhout"},"content":{"rendered":"\n

Turnhout krijgt de Belgische primeur van een nieuw compact winkelconcept dat H&M<\/strong> heeft ontwikkeld voor kleinere steden. De formule zet nog meer in op de wisselwerking tussen fysieke en digitale kanalen.<\/p>\n\n\n\n

Nieuw koopgedrag<\/h2>\n\n\n\n

Op donderdag 23 november heropent de H&M-winkel in Turnhout na een grondige verbouwing, volgens een compact boetiekconcept dat de retailer ontwikkelde voor kleinere steden. Dit concept sluit volgens de modeketen beter aan op het nieuwe koopgedrag: het is een plek van interactie en inspiratie, waar omnichannel centraal staat.<\/p>\n\n\n\n

\u201cWe willen een nieuw, compact winkelformaat introduceren dat aan de andere kant van het spectrum ligt vergeleken met onze grote winkels\u201d, zegt P\u00e4r Lindback, die country manager<\/em> is voor Belgi\u00eb. \u201cDaarbij mikken we vooral op kleinere steden, waar we willen werken met een concept dat \u2018gemakkelijker\u2019 is voor de klant. Dit formaat hebben we wereldwijd ontwikkeld en we zijn trots dat we het dit jaar in Belgi\u00eb kunnen lanceren.\u201d<\/p>\n\n\n\n

Het juiste formaat op de juiste locatie<\/h2>\n\n\n\n

In de nieuwe winkel van 979 m\u00b2 zien klanten niet alleen een compleet fysiek mode-aanbod \u2013 met de collecties voor dames, heren, kinderen, Divided en H&M Beauty \u2013 maar hebben ze ook toegang tot online diensten en collecties: denk aan services als click&collect<\/em> via Budbee-lockers, online retours en de H&M-app. Via digitale terminals kunnen shoppers bestellingen plaatsen op de website.<\/p>\n\n\n\n

In een interview met RetailDetail eerder dit jaar had de retailer de komst van het nieuwe winkelformaat al aangekondigd. Winkels moeten immers blijven voldoen aan de verwachtingen van lokale consumenten, daarom diversifieert H&M zijn winkelformaten. \u201cHet gaat erom de juiste locatie \u00e9n het juiste winkelformaat te vinden. Vroeger, in de periode voor de digitalisering, ging het enkel om locatie, locatie, locatie. Nu is het een combinatie van locatie en format. In kleinere steden hebben we andere winkels dan in grotere steden<\/a>\u201d, zei Lindback toen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Turnhout krijgt de Belgische primeur van een nieuw compact winkelconcept dat H&M heeft ontwikkeld voor kleinere steden. 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