{"id":88061,"date":"2023-11-22T15:02:13","date_gmt":"2023-11-22T14:02:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88061"},"modified":"2023-11-23T10:31:50","modified_gmt":"2023-11-23T09:31:50","slug":"jysk-opent-flagshipstore-en-hoofdkantoor-in-schoten","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/jysk-opent-flagshipstore-en-hoofdkantoor-in-schoten\/","title":{"rendered":"Jysk opent flagshipstore \u00e9n hoofdkantoor in Schoten"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88064\" data-id=\"88064\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk1.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88066\" data-id=\"88066\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk2.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88068\" data-id=\"88068\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk3.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88070\" data-id=\"88070\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk4.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88072\" data-id=\"88072\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk5.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88074\" data-id=\"88074\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk6.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88076\" data-id=\"88076\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk7.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-88078\" data-id=\"88078\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2023\/11\/jysk8.jpg 2016w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Aan de Bredabaan in Schoten heeft <strong>Jysk<\/strong> woensdagochtend zijn grootste Belgische winkel geopend, in een nieuwbouw die ook onderdak biedt aan zusterbedrijf <strong>Sofacompany<\/strong> \u00e9n aan het hoofdkantoor. De retailer ambieert 125&nbsp;winkels in Belgi\u00eb.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dubbel zo groot<\/h2>\n\n\n\n<p>Schoten is waar het Belgische verhaal van Jysk in&nbsp;2017 begon. Die eerste winkel groeide uit tot een succesverhaal: het is in omzet de grootste winkel van de Deense interieurketen in de Benelux. Het verouderde pand barstte echter uit zijn voegen, dus toen de retailer de kans kreeg om een nieuwbouw in gebruik te nemen op de plaats van de oude Renaultgarage vlakbij, volgde de beslissing snel. Nu staat er een vlaggenschip dat twee keer zo groot is, volgens het allernieuwste Scandinavische winkelconcept.<\/p>\n\n\n\n<p>Jysk heeft er 1400&nbsp;m\u00b2 winkelruimte en 600&nbsp;m\u00b2 magazijn. De winkel staat in verbinding met een 600&nbsp;m\u00b2 grote Sofacompany: die keten is eveneens onderdeel van de Lars Larsen groep. Beide moeten elkaar versterken. Onder het winkelpand bevindt zich een ruime parking, op de etage neemt de retailer zijn nieuwe hoofdkantoor in gebruik.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Potentieel voor 125 winkels<\/h2>\n\n\n\n<p>In Belgi\u00eb opende Jysk op zes jaar tijd 57&nbsp;winkels. \u201cDat zijn er nog&nbsp;65 te weinig,\u201d, zegt <em>country director<\/em> Frank Christant, die op 125 winkels mikt. \u201cTijdens de coronacrisis dachten we dat we even dat we het met minder winkels konden doen, maar nu zien we dat online stabiliseert op een aandeel van 15%. We willen lokaal aanwezig zijn, tot op tien kilometer bij elke klant. We openen gemiddeld tien winkels per jaar.\u201d Dat doet Jysk hoofdzakelijk in de periferie: \u201cWe hebben wel andere locaties getest, maar de meeste stadsconcepten bleken geen succes. In steden heb je wel passage en conversie, maar de gemiddelde besteding ligt fors lager, mensen kopen er minder matrassen en meubilair.\u201d<\/p>\n\n\n\n<p>Bij Jysk is alles gericht op effici\u00ebntie. De retailer heeft \u00e9\u00e9n winkelconcept, met uniforme schappenplannen. Centraal staat de matrasstudio. Elke winkel heeft minstens \u00e9\u00e9n slaapexpert, die opleiding volgde aan de Jysk Sleep Academy. Er is wel ruimte voor lokale accenten: \u201cUit het globale assortiment van 12.000&nbsp;artikelen kiezen wij er 4.000. Er zijn culturele verschillen. In Belgi\u00eb verkopen we boxsprings, Fransen willen heel dikke matrassen. Belgen besteden wat meer aan decoratie dan Nederlanders, dus geven we die categorie wat meer ruimte.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cBij Jysk kan je carri\u00e8re maken\u201d<\/h2>\n\n\n\n<p>Wat zijn de sterke punten, waarmee Jysk het verschil maakt? \u201cDit is een familiebedrijf. We doen alles op de lange termijn\u201d, zegt Christant. Hij geeft twee voorbeelden. \u201cMet de hoge inflatie hebben we in marge ge\u00efnvesteerd om de prijzen laag te houden. Dat hebben lang niet alle retailers gedaan. En toen het bedrijf een nieuw winkelconcept voorstelde, hebben we besloten om meteen \u00e1lle winkels in drie jaar tijd te verbouwen. Dat is extreem.\u201d Met de opening van Schoten hebben alle 57 Belgische winkels nu het nieuwste concept. In Nederland zijn het er nu 75 van de 100.<\/p>\n\n\n\n<p>Een troef is het diverse assortiment: Jysk begon ooit als matrassenverkoper, daar kwamen dan al gauw dekbedden bij, meubels, tuinmeubels en decoratie. \u201cWe hebben de <em>touch<\/em> van het Scandinavisch design, dat nog altijd heel populair is. En we hebben de slagkracht op prijzen. Onze winkels zijn klein, daardoor kunnen we klanten meer aandacht geven. We investeren enorm in onze mensen: wie hier binnenkomt als verkoper of assistent-winkelmanager krijgt wel 23&nbsp;dagen per jaar training. Bij Jysk kan je \u00e9cht carri\u00e8re maken: wij willen onze managementfuncties invullen met 90% eigen doorgroei. Ook voor ons is het knokken om mensen aan te trekken: de situatie is het moeilijkst rond steden als Antwerpen, Gent en Brussel, maar wij moeten gelukkig geen winkels sluiten door personeelstekort.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aan de Bredabaan in Schoten heeft Jysk woensdagochtend zijn grootste Belgische winkel geopend, in een nieuwbouw die ook onderdak biedt aan zusterbedrijf Sofacompany \u00e9n aan het hoofdkantoor. De retailer ambieert hier 125 winkels. <\/p>\n","protected":false},"author":3,"featured_media":88064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[567,1374],"topic":[221],"region":[85],"class_list":["post-88061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","company-jysk","company-sofacompany","topic-winkelopeningen","region-antwerpen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk opent flagshipstore \u00e9n hoofdkantoor in Schoten - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aan de Bredabaan in Schoten heeft Jysk zijn grootste Belgische winkel 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