{"id":8828,"date":"2015-04-10T10:12:44","date_gmt":"2015-04-10T10:12:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/duits-vleesbedrijf-zet-op-veggie\/"},"modified":"2015-04-10T10:12:44","modified_gmt":"2015-04-10T10:12:44","slug":"duits-vleesbedrijf-zet-op-veggie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/duits-vleesbedrijf-zet-op-veggie\/","title":{"rendered":"Duits vleesbedrijf zet in op veggie"},"content":{"rendered":"

“Logische stap”<\/h2>\n

R\u00fcgenwalder M\u00fchle wil onder meer anticiperen op het dalende imago van vlees: steeds meer consumenten schakelen (gedeeltelijk) over op alternatieven omdat ze gezonder willen eten en minder belastend willen zijn voor het milieu. De vleesproductie maakt immers gebruik van heel wat natuurlijke bronnen.<\/p>\n

\u00a0<\/p>\n

“Ons merk staat er goed voor<\/a>, maar de vleesindustrie niet”, zegt directeur Christian Rauffus aan het Duitse Der Spiegel. “Het maken van vegetarische producten is dus slechts een logische stap voor ons.” Zelf noemt hij worst zelfs de sigaret van de toekomst, omdat hij vreest dat worsten een even slecht imago zullen krijgen wegens de gezondheidsrisico’s.<\/p>\n

\u00a0<\/p>\n

De zet is momenteel alvast een succes te noemen, want vier van de tien best verkopende producten van het bedrijf zijn vegetarisch en tegen 2020 moet dertig procent van de omzet uit vegetarische producten komen. Aan de huidige groei zal dat echter volgend jaar al lukken.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Logische stap” R\u00fcgenwalder M\u00fchle wil onder meer anticiperen op het dalende imago van vlees: steeds meer consumenten schakelen (gedeeltelijk) over op alternatieven omdat ze gezonder willen eten en minder belastend willen zijn voor het milieu. De vleesproductie maakt immers gebruik van heel wat natuurlijke bronnen. \u00a0 “Ons merk staat er goed voor, maar de vleesindustrie […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-8828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nDuits vleesbedrijf zet in op veggie - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/duits-vleesbedrijf-zet-op-veggie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duits vleesbedrijf zet in op veggie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"“Logische stap” R\u00fcgenwalder M\u00fchle wil onder meer anticiperen op het dalende imago van vlees: steeds meer consumenten schakelen (gedeeltelijk) over op alternatieven omdat ze gezonder willen eten en minder belastend willen zijn voor het milieu. 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