{"id":88318,"date":"2023-11-24T16:51:57","date_gmt":"2023-11-24T15:51:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=88318"},"modified":"2023-11-28T21:19:29","modified_gmt":"2023-11-28T20:19:29","slug":"hema-opent-honderdste-belgische-winkel-in-brugge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-opent-honderdste-belgische-winkel-in-brugge\/","title":{"rendered":"Hema opent honderdste Belgische winkel in Brugge"},"content":{"rendered":"\n<p>Een mijlpaal voor <strong>Hema<\/strong> : de keten opende vandaag zijn honderdste Belgische winkel. De eer valt te beurt aan de Maalse Steenweg in Brugge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Kleinere steden en gemeenten<\/h2>\n\n\n\n<p>Hema gaat opnieuw voluit voor groei in Belgi\u00eb. De keten plant in heel het land nog minstens acht winkels te openen v\u00f3\u00f3r het einde van 2024, vooral in gebieden waar de Nederlandse formule nog niet aanwezig is. Brugge telde nochtans al twee Hema-winkels, maar deze is buiten het centrum gelegen. Nog dit jaar komt er ook een winkel in Wetteren bij.<\/p>\n\n\n\n<p>Hema kiest naar eigen zeggen voor een strategie van nabijheid en investeert daarom ook in kleinere steden en gemeenten. De winkelformule slaat er bijzonder goed aan, vertelt <em>country director<\/em> Carla Velghe, en ze zijn een perfecte aanvulling voor de winkels in grote steden zoals Brussel en Antwerpen die vooral inzetten op funshoppen en de klanten een totaalbeleving bieden.&nbsp;<\/p>\n\n\n\n<p>De groei vindt ook online plaats: \u201cmet het recent gelanceerde getrouwheidsprogramma verbinden we onze klanten ook on- en offline, zodat de grens tussen de fysieke en digitale winkel vervaagt\u201d, aldus Velghe. Om de honderdste fysieke winkel niettemin te vieren, kregen de eerste honderd klanten in alle Hema-winkels vandaag stroopwafels mee.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Een mijlpaal voor Hema : de keten opende vandaag zijn honderdste Belgische winkel. 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